Product Description

This is the 17th annual in this high profile series. Once again it shows the freshest work from the best and brightest design firms in America. Nearly 500 design firms from all over the US have work included in the book. There are 7 categories - Logos, Letterhead, Complete Identity Programs, Corporate ID Manuals, Package Design, Environmental Graphics and Signage and Corporate Brochures.

Product Details

• Amazon Sales Rank: #3027011 in Books
• Published on: 2002-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

About the Author
David E. Carter has edited more books on the topic of logos and corporate identity than anyone in the world. His 70+ books are distributed worldwide. He has also conducted seminars on corporate identity on four continents. His early education was based on creative skills: he graduated from the University of Kentucky School of Journalism, and received a master's degree in advertising from Ohio University. Soon afterwards, he grounded an advertising agency which was good enough (and large enough) to be admitted to the American Association of Advertising Agencies (AAAA). His work won a Clio Award in 1980, and soon after, he established a television production company. That business produced work for PBS and did more than a dozen sketches for the Johnny Carson Show, winning 7 Emmy Awards in the process. By 1990, Carter changed lanes, walking away from advertising and television production. At that time, he began paying full attention to producing books, creating graphics software, and managing corporate identity for clients. In 1993, Carter realized that he was ill-equipped to run a firm - he had never had a business class of any kind. He then entered the MBA program at Syracuse University, and completed his degree in 1995. He then enrolled in the 3-year Owner/President Management program (OPM) at the Harvard Business School, from which he graduated in 1998.

Customer Reviews

Bad start good ending!
I like the logo section and image brochures section, but I can't help to disslike what the book begins with - I think however that it is purely my own perceptual persevering that can not get past this, nor can I put my finger on exactly what is so bad with it, maybe because of the way that the book uses the page space. I don't like it until you get to p.14-15, but after that it goes bad again! A very uneven, unequal book. It ruins the rest of the book for me - my tip is to start from the back of the book and work yourself forward instead!
I could live without this book, I think that "The Big Book of Design for Letterheads and Websites" is a lot better...check that review...