Product Details
Global Corporate Identity

Global Corporate Identity
By David E. Carter

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Product Description

Since the 1980s, David E. Carter had produced the best-selling American Corporate Identity annual, showing the best new work in corporate identity design from the United States.

Now, Carter has edited an international counterpart: Global Corporate Identity. The book has all the elements that have made American Corporate Identity such a popular reference book, with seven categories of corporate design: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures.

Like American Corporate Identity, Global Corporate Identity is printed in full color and hardcover. The primary difference in the two books is in content: While American Corporate Identity includes only firms from the USA, Global Corporate Identity is predominantly filled with work from outside the United States. In all, about 70% of the pieces shown in this book are from places outside the USA.

The American entries are, for the most part, representative of firms who do business outside the United States. The result is a comprehensive overview of the current corporate identity state of the art for those firms marketing on a multinational basis.

Every designer who wants to keep up with the latest trends in international corporate identity will find this a must-have reference.

Product Details

  • Amazon Sales Rank: #2713312 in Books
  • Published on: 2003-07-01
  • Released on: 2003-07-08
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 336 pages

Editorial Reviews

About the Author
David E. Carter has produced more books on logo design and corporate identity than anyone else in the world. All his 50+ books are in worldwide distribution and many are used in college classes in more than 20 countries. He is president of David E. Carter, Inc., an identity consulting firm based in Ashland, Kentucky, with affiliate offices in Bangkok, Thailand; Jakarta, Indonesia; and Caracas, Venezuela. Carter has created corporate logos and identity systems for more than 400 companies, and has presented corporate identity seminars on four continents. He is also an accomplished writer for television. He produced more than a dozen comedy sketches for the Tonight Show starring Johnny Carson, and has won seven Emmys for public TV programs he wrote and produced.