Product Description

This fourth book in David E. Carter's perennially best-selling Big Book of Logos series is the largest yet!Now expanded to 400 pages of content, The Big Book of Logos 4 shows what is new and interesting in the world of logo design, providing endless inspiration for graphic designers in the critical 'idea-generating' stage. From over 11,000 logos submitted by the top design firms in the country, Carter has selected 2,500 of the very best to feature here. Many of the designs featured are show in use -- as appearing in uniforms, signage, packaging, and other applications -- as well as in stand-along imagery. Showcasing an impressive variety of logo styles and techniques, The Big Book of Logos 4 is another indispensable reference for every graphic designer#146;s shelf.

Product Details

• Amazon Sales Rank: #1145139 in Books
• Published on: 2005-03-01
• Released on: 2005-03-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 400 pages

About the Author
David E. Carter is a noted expert on graphic design, having produced over 100 books on various aspects of advertising, logo design and corporate branding. Over the years he has created innumerable ad campaigns and television programming and has been awarded a Clio and seven Emmy awards. He continues to consult on matters of logo design for various companies including Lands' End Business Outfitters, and continues to author books every designer and art director needs on their bookshelves. He lives in Ashland, KY.

Customer Reviews

Not that strong...
I was actually really disappointed with this book. With as many good reviews as it got, I was very excited at the prospect of buying it. I (thankfully) went to the store to review it before purchasing. Yes, there are a lot of logos to glean ideas from, but most of the logos presented are weak and really could have been simplified or refined more (another reviewer said this book has quantity over quality which I wholeheartedly agree with). Two books of much stronger logos (which I bought instead of this) are Logos: From North to South America by Pedro Guitton, and LogoLounge: 2,000 International Identities by Leading Designers by Bill Gardner and Catharine Fishel.

Logo? Logo!
We can all use some inspiration, especially when it comes to logo design. If you are tired of your own doodles and your garbage can is starting to fill up with crumbled paper - look no further - David E. Carter's The Big Book of Logos 4 is the right vehicle to jumpstart your tired grey matter. If you are a designer or even the one who would hire a designer to create your logo, this book is a great source of inspiration. It features hundreds of examples from all walks of life and business, product and service. And since logos in many cases are used for more than just a business card and letterhead, the most interesting thing for me was, that the book is also interspersed with many real life product examples: logos come alive on package designs for energy drinks, soap, snacks, wine, vodka, shrimps, coffee, or you see them end up as billboards for bars, coffee houses and corporations, and we see examples where they cross over to merchandise and websites. It reminds us: know what you design for - logos have to be versatile and have to work for many media. Looking through this book, I'm often fascinated by the smart, effective and often simple solutions a designer has come up with and yet everybody who designs logos knows that we can sometimes be so close but walk in circles to get "It" right. That's when The Big Book of Logos 4 comes in handy. It gives our spent visual juices some greatly needed visual oasis. Get lost, be overwhelmed, by the cheer amount of logos and let them revive your senses. Feel inspired, stimulated and finally motivated. If you are like me, you may be surprised to find yourself think "I can do that!" - and then get that crumbled paper back out of the garbage!

Great Gift
I got this book as a Valentine's Gift! And I'm thrilled because I've been wanting it for a while. It has one of my logos published in it! Yeah! (you should buy it!)

Like any other logo book, it provides all sorts of great inspiration for your own creations. It's also quite sturdy and will hold well as a bookend to house all your other design books! :o)