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Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo
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Product Description
Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.
Product Details
- Amazon Sales Rank: #1547014 in Books
- Published on: 2001-07
- Released on: 2005-04-26
- Original language: English
- Number of items: 1
- Binding: Paperback
- 184 pages
Editorial Reviews
About the Author
David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.
