Product Description

Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.

Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

Product Details

• Amazon Sales Rank: #151029 in Books
• Published on: 2009-08-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 360 pages

Features

• ISBN13: 9780321637512
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Amazon.com Review
It isn't easy finding a job these days and for those working in the creative fields like graphic design, illustration, photography, filmmaking, and music, a digital portfolio is just the shiny object you need to catch the attention of a prospective employer. But you can't just slap a few files on a CD and call it a night. As Cynthia Baron points out in Designing a Digital Portfolio--a thorough guide to digital portfolios--your first impression is critical and good preparation will pay off.

The books begins with soul-searching: what work are you hoping to get, who's your audience, what style of presentation should you choose, and what technology--Zip, CD, DVD? Effective portfolios from various fields are analyzed, for example, one for an industrial designer or a flash animation artist. If you happen to do both or are otherwise a jack-of-all-trades, Baron outlines your strategy for targeting your audience and deciding how to focus your presentation.

There're several great chapters on prepping your work, collecting it (do you have your process materials, like pencil sketches?), digitizing the non-digital and cleaning it up (like stitching together scans or effective cropping), nitty-gritty items like optimizing and encoding (crucial if you don't want your future boss frustrated by large files), and dealing with that neglected cousin of the visually creative: good written content.

Next, the book considers delivery (for example, Web versus a portable portfolio on CD or DVD), a presentation metaphor (for example, gallery or diary), and the navigational master plan. The chapter on copyrights and attribution are worth the cover price alone. (For example, do you know who owns the artwork you just created for that latest brochure? Do you know how to present a large project on which you worked as part of a team?)

Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at bartalos.com. And the appendices offer even more resources to help and inspire you. --Angelynn Grant

From the Publisher
If you’ve looked at any of the job classifieds lately, you know employment opportunities are slim. With so few jobs available and so many people looking, your portfolio must command attention.

Fortunately, long-time teacher Cynthia Baron has written Designing a Digital Portfolio. It is packed with ideas for researching and marketing, and it includes everything you need to set up and distribute a digital portfolio that will get you noticed. Throughout, she provides several case studies, and she’s interviewed several artists and employers who openly their share successes and mistakes.

This full-color book is full of inspiration, how-to, and what not to do. If you - or someone you know - is looking for a job, Designing a Digital Portfolio will make your efforts more streamlined and your outcome more successful.

Jennifer Eberhardt (feedback@newriders.com)

From the Back Cover
Anyone working as an artist or designer today has a wealth of tools and media at their disposal to show off their work. However, pulling together a focused, effective digital portfolio requires more than just a mastery of tools and design: You need to choose a medium, develop a concept, digitize traditional work, optimize and repurpose digital art, consider copyright issues, test the portfolio, and more. Lucky for you, noted designer, author, and educator Cynthia L. Baroncovers all of this and more in her practical and inspiring Designing a Digital Portfolio. Through step-by-step instructions and real-world examples, this beautiful four-color volume shows you how to tailor your portfolio to target markets and avoid common pitfalls of digitizing, organizing, and delivering the final product, whether on CD, DVD-ROM, or the Web. Along the way you'll find quotes and case studies from agency heads, art directors, and designers. Numerous sidebars offer brass-tacks explanations of a number of topics: hardware and DVD-content checklists, resolution and image-size do's and don'ts, a primer on Adobe Acrobat, an of overview of Apple's iDVD, and more.

Customer Reviews

One of the Best Books on the Topic
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldn't have considered. Brown's approach is truly holistic.

Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality.

Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them.

The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting.

Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier.

She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues.

The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.

The definitive resource
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the market

Multimedia Portfolio Instructor/Art Institute/Art Institute Online
Subject Matter Expert / Curriculum Development Multimedia Portfolio

Superb resource for a wide variety of portfolio formats
If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.

It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,
thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.

It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.

It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.