Product Description

Designers who fear that logos they devise may infringe on existing logos are shown how to create "bulletproof" designs that won't trigger legal problems. Twenty case studies review problems caused when logo designs were too much like others. Ways to avoid such legal entanglements are outlined.

Product Details

• Amazon Sales Rank: #1347745 in Books
• Published on: 2000-03-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 184 pages

About the Author
David E. Carter has created corporate logos for hundreds of firms and edited more than seventy books on the subject. He lives in Ashland, Kentucky.

Customer Reviews

If you are a PRO, don't buy this book.
I can't believe I purchased a book that is simply a compilation of logos that vary from good to terrible. This time David E. Carter had very little to say and the book is only acceptable if you are a beginner in the graphic design industry. If you are a Professional, don't even think of buying it, you're gonna waste your money just like I did.

Avoid Legal Hassles
In the new world of constant litigation, I found this book very helpful. It is more important than ever to ensure your designs do not infringe upon another's rights. This book not only brings that issue to the forefront, but gives great examples of how you can create an identity that is ownable and safe from legal hassles.

Avoiding Legal Issues through Creative Work
Book provides a good visual representation of what makes a powerful logo and exhibits the areas of importance to keep in mind when designing your own.