Product Description

This fifteenth edition of an eagerly awaited competition annual presents the most outstanding corporate design work produced in the United States over the past year. Encompassing seven categories-logos, letterheads, package design, corporate identity manuals, complete identity programs, signage/ environmental graphics, and corporate brochures-work is shown for global corporate giants as well as many small, local businesses.

David E. Carter is the pioneer of trademark and logo books. Since his first volume of The Book of American Trademarks appeared in 1972, he has edited more than seventy books distributed worldwide. He is headquartered in Ashland, Kentucky.

Product Details

• Amazon Sales Rank: #3126821 in Books
• Published on: 1999-10-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Customer Reviews

Wonderful, diverse book
This book is a great resource for ideas on corporate identity design. It covers such diverse categories as identity programs, package design, letterheads, manuals, signage/environmental graphics, brochures, and logos. I like this book because it covers such a wide range of applications for graphic design. Each section (for instance, package design) has lots of examples of work. It's obvious that this book is intended as a source of inspiration for visual and conceptual ideas. There is not one word of explanatory text in the entire book. It doesn't tell you anything about the process each designer went through, nor does it talk about the history of design. It's simply a collection of the best corporate identity design work of about 400 U.S. design firms. The book has a very simple, clean layout and nice photos. My favorite sections are the package designs(many diverse types of products are shown) and the logos(tons of examples). I highly recommend this book, even though it has no text.