Product Description

It's hard to top a book that Amazon.com ranked among the top-selling 2 percent of all books in print, but this revised edition does just that by adding a huge new crop of recent designs to its previous collection, creating a deluxe, full-color volume packed with 2,500 superior logo designs.

This reliable, one-stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career.

Product Details

• Amazon Sales Rank: #1001094 in Books
• Published on: 2000-07-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 384 pages

Features

• ISBN13: 9780688178901
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

About the Author
David E. Carter has created corporate logos for hundreds of firms and edited more than seventy books on the subject. He lives in Ashland, Kentucky.

Customer Reviews

Inspiration for mediocrity.
I bought this book the same day I bought the beautifully-bound "Trademarks designed by Chermayeff & Geismar" (Princeton Architectural Press). I plan to use them both in a presentation to show what 40 years of good, solid design can do versus a Big Book of Hack. This is indeed a big book, but when David E. Carter refers to these logos as "great" he is really deceiving the growing designers in his audience. And when he goes so far as "To paraphrase W.P. Kinsella, 'Publish it and they will buy.'" his intentions become frighteningly transparent. If you truly want to be inspired, learn from the legends. For the same amount of money you can own the Chermayeff & Geismar book. I gave it two stars, but that's mostly for effort.

Thre's inspiration here for EVERY logo designer.
OK. You're trying to come up with a logo design for your new client. You're stuck. What do you do? If you're lucky, you have this book handy, and you can flip through nearly 400 pages and about 2,500 logo designs from creatives all over the world. Suddnely, you see something you like. You don't copy it, but you get an idea from what you just saw. That's why you buy books like this. Ideas "spring" from other ideas.

Will you love every logo in this book? Of course not. That's not its purpose. Diferent designers from all over the world have greatly varying styles. But one thing for sure, you'll see enough "great" work in here to lift you to new heights of creativity. (And guess what, much of the stuff that you think is "so-so," others will think is "great." That's what makes life interesting. Quite simply, if you design logos, you should have this book on your reference shelf.

ShoeShineBoy
I don't know why anyone would need to buy another logo book after buying this one. It's chock-full of logos. Certainly, they are not all gems...but there's enough good ideas in there to get your own brain stimulated.

In reference to the guy who was disappointed in this book because it didn't have recognizable, big brand logos (Shell, McDonalds, etc..) my question is "why would you want that?" Why would you want a book filled with marks everyone knows so well that they see them in their sleep. Give me fresh stuff! Stuff I haven't seen! And, yes, this means stuff from big markets as well as small. Why is a logo for a small maket any less valid? Why does distribution suddenly equal rellevancy? Maybe you should go back to design school to figure this out.