Product Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

* A revised and completely updated new edition of a highly successful specialist marketing title.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.

Product Details

• Amazon Sales Rank: #174203 in Books
• Published on: 2003-08-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Review
"As comprehensive a view of arts marketing as youÂ’ll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. YouÂ’ll use it over and over again."

Alvin H. Reiss, Editor, 'Arts Management'. -- Review

Review
"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."

Alvin H. Reiss, Editor, 'Arts Management'.

From the Publisher
Creative Arts Marketing looks at the bigger picture. The political, sociological and economic factors that affect people working in the arts are examined, enabling readers to consider the function of marketing from a more strategic standpoint. Thus Creative Arts Marketing integrates the principles of marketing theory with the realities of working in an arts organization. There are numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. As such it will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.

Customer Reviews

A good general book, particularly if you are starting out
If you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.