Product Description

Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent.

Product Details

• Amazon Sales Rank: #935859 in Books
• Published on: 2002-04-01
• Released on: 2005-07-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 384 pages

Features

• ISBN13: 9780823004881
• BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

About the Author
David E. Carter has edited more than 70 books distributed worldwide. He has won a Clio and seven Emmy Awards, and has lectured extensively on the changing methods behind corporate identity. He lives in Ashland, Kentucky.

Customer Reviews

Tasteful VS non-tasteful
I like this book better then American Corporate Identity 2002. I think it offers more - it is not only bigger but seams to be more diverse, which I suppose contradicts a bit to the title.

It has an index over clients and design firms at the end, other then that the whole book is full of designs.
Looking at the inside I think it offers more complete graphic solutions, it has very little text about the design; just who has done it and for whom (therefor I rate it 4 out of 5, instead of 5, some would want to know more about the thoughts behind the design, see more of the whole).

Other then that I think it is a great book that you as a designer could use not only for your own inspiration but for the customer as well, to get some ideas about what their competitors are showing and so on. Since it shows a lot of different designs for both print and web it works as a good reference when you want to make sure you are not creating a design for a company that is allready in use by another, as well.