Product Description

A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.

Product Details

• Amazon Sales Rank: #322466 in Books
• Published on: 2004-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 156 pages

Features

• ISBN13: 9780974499635
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Sam Harrison teaches creativity and writing classes at the Portfolio Center in Atlanta. He is a former senior vice president of creative services for an S&P 500 firm whose clients and associates include the National Football League, Major League Baseball, Hallmark, Hasbro, and John Denver Environmental Groups. He lives in Atlanta, Georgia.

Customer Reviews

Peter Bowerman, Atlanta, GA - Crank up Your Creativity!
Thoroughly enjoyed this book. In the tradition of classics like "Whack on the Side of the Head," "Zing!" is not only a fun, easy and interesting read, but if you're in a creative field and dependent on keeping the idea-generating fires stoked, it's just the "break-glass-in-case-of-mind-block" tool you need. Harrison's writing style is smart, savvy and brassy and his tips - appearing in a melange of typefaces and graphic treatments (driving home yet again the creative underpinnings of the book) - are the mental equivalent of standing on your head or putting on chartreuse-colored glasses. You WILL see your stale challenge in a whole different light.

Good quick-hitter material
Good book for quick-hitter material. I recommend reading this along with Harrison's other book, IdeaSpotting.

Sam the Man
Like a fitness trainer to a lethargic person - ZING pumps up your creative ideation. Easy to read and inspirational on every page. I love the book and found that I have referred to ZING many times.
Jack McManus