Product Description

The fifth volume in the "Letterhead and Logo Design" series is a remarkable collection of new and innovative letterheads and logos by today's top designers. Each of the designs successfully captures the personality of the businesses while still effectively and clearly communicating their identities.

* Includes 300 letterhead and logo designs in a variety of formats: letterheads, envelopes, business cards, logos, labels, and related materials.
* Detailed captions include information about the people involved in the design process, as well as what software was used, what paper was chosen, and how it was printed.
* Features designs for all kinds of businesses - professional services, manufacturers, restaurants, retail establishments, and creative services.
* Offers a comprehensive look at a variety of styles.

This volume along with the others in the series continues to be an important tool for graphic designers and businesses alike.

Product Details

• Amazon Sales Rank: #2025516 in Books
• Published on: 1998-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author

Excerpt. © Reprinted by permission. All rights reserved.
Introduction, by Walter Alden:
Who can deny the importance of a logo? A good brand identity will sell a product or confirm the legitimacy of any project. In designing this graphic element to be successful in the global marketplace, flexibility is key. A logo must translate on paper, over fax, over Internet, and be easily recognizable in every language. Colors and shapes mist carefully be considered in order to effectively cross all cultural barriers. It must be timeless in its style and not be caught in current trends.

The logos presented in this book are exciting, new, and varied. Most have successfully met the requirements of a successful global design, others are on the way. While this book shows the logos presented on Letterhead, it is clear that the business world is moving away from paper to electronic media.

Customer Reviews

Loads of design inspirations!
This book is an excellent resource for web or graphic designers looking for design ideas. Every page is filled with creative motifs for business cards and letterhead, which can be used to formulate ideas for web designs or other creative media. This book belongs on EVERY designer's shelf!

Great all around logo book
This is a great book showing some very contemporary logos and innovatiove ways to do collateral. The really great thing about this book it that it tells you what stock the collateral was printed on and the tools used. A great frame of reference.

Very nice
This is a visually pleasing book, with sample letterhead and logos organized by type of business. It provided my design students with identity ideas that they don't typically see in the Midwest.