Product Description

Designing corporate logos and letterheads is the foundation of any graphic design business. The latest edition in the annual Letterhead & Logo Design series features the most innovative work in the field from well-known design leaders and cutting edge new artists. From logos to labels, business cards to envelopes, the creative techniques and fullcolor images portrayed in this broad range of work will inspire new approaches and design solutions for both design firms and their clients.

Product Details

• Amazon Sales Rank: #410737 in Books
• Published on: 2001-12-15
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

About the Author
John Sayles worked for two Des Moines, Iowa advertising agencies before starting his own freelance business in 1983. In 1985, John met Sheree Clark, then an administrator and John’s client at Drake University in Des Moines. Six months and one successful design project later, Sayles Graphic Design opened in downtown Des Moines.

Today, Sayles Graphic Design has a staff of six and clients around the globe in nearly every type of service and industry. A simple philosophy--Creativity, Consistency, and Honesty--and an unassuming approach to business allow each staff member to do what they do best, whether it’s design or marketing or client service. As a result, design and strategy go hand-in-hand on every project.

Since establishing the firm, Sayles Graphic Design has developed more than 500 logos and icons and nearly 200 letterhead programs, in addition to projects involving packaging, direct mail, collateral, and environments. John’s bold style and use of non-traditional materials has made the firm’s work known worldwide. Sayles Graphic Design has become a common name in local and international design publications, a frequent award winner from organizations around the world, and an authority on such topics as creative direct mail design, design with non-traditional materials, and self-promotion. Sayles Graphic Design’s work is also included in the permanent collections of the Smithsonian Institution’s National Design Museum and the Library of Congress.

Excerpt. © Reprinted by permission. All rights reserved.
Introduction:

John Sayles, Sheree Clark, and the staff of Sayles Graphic Design

The ability to grab, express, stimulate, push, provoke, blow... not really words you’d use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product, provoke a response, and blow the competition out of the water!

Today’s best designers are creating logo and letterhead designs that communicate their message with bold graphics, unexpected textures, brilliant colors, and special effects. Judicious use of these elements differentiates a good logo or letterhead system from a great one—and the truly great ones have the added ability to convey the clients’ organizational personality at a glance.

The best way a logo or letterhead design can successfully communicate a company’s message is with versatility. A good logo must be effective in one or multiple colors and able to appear in numerous sizes and in a variety of media. It may simultaneously need to be clear on a fax, small on a business card, huge on a billboard, and digital on a website.

Works selected for Letterhead and Logo Design 7represent 12 countries and more than 70 design firms. We’d like to acknowledge the enthusiasm and participation of design firms worldwide. The staff of Sayles Graphic Design was pleased to jury more than 1,500 entries; a three-day staff retreat was devoted to the selection process. The 200+ projects appearing in this book include fresh designs, striking illustrations, and clever executions. They are intended to inspire you to design logo and letterhead systems that creatively and effectively get the job done. Enjoy!

Customer Reviews

...a clean collection of letterhead and logo designs
for anyone interested in having a good source of inspiration when it comes to well though letterhead and logo designs this might be the book for you. however, if you were expecting a 'how to book' or a recipe on designing logos, you are better of looking elsewhere.

it covers ideas from a large range of industries with a nice arrangement of logos, by themselves, on business cards, and as on letterheads. it is extremely applicable to most industries and even web design for the 2000s.

great book over all for your graphic design literature collection.

Tonality, Shading, And Shadow Come Into Their Own
"Letterhead and Logo Design 6" is a great addition to the library of any graphic artist. Although I marginally preferred volume four in the series, this edition contains many examples of brilliant logo and letterhead design. I gave the book four stars rather than five because the conceptual explanations from the designers seen in earlier volumes are largely gone from this edition. That in no way takes away from the brilliance of most of the designs exhibited in this book, however.

I was drawn especially to some of the more stark, monochrome designs, especially those with a single element of color strategically positioned: classic examples are the effort from Christian Nielinger on page 23, and the material for Process Solutions on page 63 from Howard Levy. Some other designers elected to use color as a main element of the design with stunning effects: I was particularly pleased with the use of elemental orange in the design for Clark Printing (page 53) skillfully executed by designers Perry Chua and Nancy Yeasting of Big Eye Creative.

Tonality, shading, and shadow really come into their own as integral design elements in this volume with a brilliant design (page 42) from Emanuel Barbosa for Vector XXI, and the sublime design from Hellen Rayner of Blue i Design on page 93, which is perhaps my favorite of all showcased designs in the book.

While not every design in the book is great, all are very original, and are certainly worth evaluating, whether you are a designer or a corporate representative looking for a new corporate image. For those who do see something they like, there is a helpful directory of participants in the back of the book.

For anyone with an interest in logo and letterhead design, whether casual or professional, this is a very good book and I recommend it without reservation.

Original Designs
The ideas in this book will get your own creative juices flowing. Innovation meets modern design.