Product Details
The Graphic Designer's Guide to Better Business Writing

The Graphic Designer's Guide to Better Business Writing
By Barbara Janoff, Ruth Cash-Smith

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Product Description

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.

Product Details

  • Amazon Sales Rank: #183097 in Books
  • Published on: 2007-05-15
  • Released on: 2007-05-15
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 256 pages

Editorial Reviews

About the Author

Barbara Janoff is the writing coordinator for Fashion Institute of Technology, where she developed and teaches specialized business writing courses for graphic designers, photographers, and interior designers. She lives in New York City.

Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine

Customer Reviews

Awesome book!5
You don't have to be a graphic designer to appreciate this book. I recommend it to anyone seeking a job!

An excellent set of tips for designers at all levels of their career.5
The Graphic Designer's Guide to Better Business Writing could've been featured in our Business Books section, but is reviewed here for its importance to art libraries with graphic designer clients. Authors experienced in the business here provide tools to excel as business communicators, a key element to the successful graphic designer's business. From the basics of writing a resume or cover letter to landing accounts and conducting client research, The Graphic Designer's Guide to Better Business Writing offers an excellent set of tips for designers at all levels of their career.

A great resource!5
As a writer and editor, I've been working with graphic designers for most of my career--and I know how crucial it is for designers to be able to communicate effectively. In a world where Instant Messaging rules (and there are no rules!), it's even harder for young people coming out of school today to grasp the importance of the written word. Yet, employers and clients still require well-crafted resumes, crisp introductory letters, and cogent proposals. This handbook provides much-needed guidance--and many excellent examples--for the young designer starting out, as well as for the more-established visual artist who wants to move ahead in the field. Although tailored to graphic designers, this guide will be invaluable to anyone (at any age) who wants to move ahead on a career path.