Product Description

It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. It visually "defines" more than 30 of the most common words that clients use to describe what they want in a design. Vague, possibly confusing terms--words like "elegant" or "powerful" or "warm"--are made specific as they relate to actual design style.

Entries provide visual reference materials including color combinations, fonts and final designs, so that terms are defined both literally and visually. Because of the structure of the book, it's really three "must-have" books in one--a client communication guide, a designer reference and an inspiring collection of top design projects.

Product Details

• Amazon Sales Rank: #390462 in Books
• Published on: 2002-11
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

About the Author
Lisa Buchanan worked with numerous clients on freelance projects, including logos, brochures, web sites, letterhead, and business cards, before becoming the art director for HOW Design Books. She is constantly developing her insights into the client-designer relationship, and has won an Art Director's Award for her work with F&W in the US.

Customer Reviews

Finally a guide for dealing with clients!
Ms. Buchanan has produced a gem here. An excellent guide to communicating with clients (never easy) in the graphic design arena. It's not only a beautifully designed book with excellent photography, realistic examples and trade secrets - this book gives the reader advice and information on client interaction and making sure you both are on the same path. A must for every graphic designer.

Two days in my home and it's already filled with post-it flags
The simple, precise organization of this book helped me to see the ruts I tend to fall into and how to branch out. I doubt I'll haul it around to meetings, but it's a wonderful reference.

This book showed me how......
You know what feeling you want your audience to be left with, but how?
This book is the answer.
Colors, type faces, questions, word index, and style, all provided with examples.
Thank your dear Author and designer!
This book showed me how......