Product Description

Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma.

Designed to "jump start" designer's creative juices, this collection of the latest, hottest letterhead, business card and logo design from 96 design firms provides them with a bounty of inspiring visuals, plus industry-tested advice on creating identity systems that work. They'll find solutions and advice that will enable them to satisfy their clients while designing powerful, effective new identity systems.

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is author of The Art of Design and more than 10 other titles from Rockport Publishers, Inc. Cullen has contributed articles to HOW magazine, Step- By-Step Graphics, Graphic Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting, among others. Her PR firm, Cullen Communications, provides public relations programs for clients in the graphic arts, printing and paper industries. She lives in Frankfort, Illinois. Amy Schell is an Associate Editor with HOW Design Books. She lives in Cincinnati, Ohio.

Product Details

• Amazon Sales Rank: #819132 in Books
• Published on: 2003-04-30
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 144 pages

From Booklist
There's only one opportunity to make a first impression--and when business materials and messages represent a company, identity is it. Identity systems containing corporate images and ads can be a company's lifeblood whether thriving or on the ropes, so every organization wants its own Nike "swoosh" for maximum consumer recognition, but how to develop it? Cullen and Schell have produced a valuable design resource in which page after page of full-color identity designs, complete with illustrative tips, help promote creative insights and reinforce the basics. Sections on innovative risk and self-promotion showcase daring yet budget-conscious solutions to design problems; for example, the cost savings accrued by using colored paper rather than full-color process help pay for die-cut detailing or gold foil. This user-friendly volume should draw many readers seeking inspiration as well as nuts-and-bolts know-how. Whitney Scott
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About the Author
Cheryl Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is author of The Art of Design and more than 10 other titles from Rockport Publishers, Inc. Cullen has contributed articles to HOW magazine, Step-By-Step Graphics, Graphic Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting, among others. Her PR firm, Cullen Communications, provides public relations programs for clients in the graphic arts, printing and paper industries. Amy Schell is an Associate Editor with HOW Design Books.