Learn the "ins" and "outs" of the graphic design business from my first book, The Savvy Designer's Guide To Success

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Product Description

Now every designer can reap the benefits of having the perfect mentor. In this career guide, Jeff Fisher shows off his winning personality with ideas and solutions to nearly every career dilemma, including: - Building a recognizable and reputable firm - Presenting a professional image all the time - Mastering client communication - Learning from (and salvaging) mistakes - Determining fees for work - Finding happiness along with financial success

Here, designers won't find any of the dry, stuffed shirt attitude that's doled out with most business advice. Instead, they'll enjoy a fun mix of personal anecdotes and industry research to help them take their careers to the next level. This is a must-have resource for all creative professionals.

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Product Details

• Amazon Sales Rank: #601545 in Books
• Published on: 2004-12-19
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
In the design community, Jeff Fisher is the go-to man for career advice. Top industry magazines frequently turn to his expertise on the topics of logo design, graphic-design business and small business marketing. His work has received nearly 400 awards and been featured in more than 50 publications. Jeff lives in Portland, Oregon.

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Customer Reviews

An Inspiring Read From One of the Best in the Business
Jeff's book is an inspiring masterpiece for all designers seeking to elevate their game, and their business. He explores the many pitfalls to avoid, and provides concrete examples on how to be not only a better designer, but better business person as well.

Finally, a comprehensive book that explore the design business - from the perspective of a true leader in the field. Jeff really did his homework on this book -- the research is extensive - and the examples from other designers provide us with many different viewpoints on running successful design businesses.

Jeff's success in running his business is well known throughout the globe - now he shares that success with others, so that they can learn from one of the best in the field.

A must read for every independent designer.

--- Dan Antonelli

A Must Have!
Jeff Fisher's book The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career is a must have for anyone interested in or involved in the Graphic Design field.

This 192 page book is jam packed with a wealth of solid, valuable experiences from designers who have been-there and done-it.

Jeff's witty and bluntly honest writing brings you through chapters on advice about building a foundation for your career, what types of education paths to walk, getting more than your foot in the door, the do's and don'ts and saving your your rear end, communication and the why of it, presenting a professional presence, the value of your time and pricing it, working with contracts and building business support relationships, promoting and tooting your horn, recognizing when it isn't fun any more and what to do about it, and last but not least social responsibility, connecting with the community and helping those within the ranks in the graphic design field.

I highly recommend adding this book to your Graphic Design library. It certainly is a great resource that can help you create a killer career in Graphic Design. I own a good many books on Graphic Design and I have found Jeff Fisher's book one of the best I have bought!

Excellent Addition to My Design Library
My copy of Jeff's book arrived today. I have work to do but I can't put it down. It's excellent.

I started just flicking through the last couple of chapters (about pricing and self promotion) and my afternoon went down in flames.

I've only read three chapters but they were worth several times the cost of the book - plus a pot of gold dust.

I'm reminded of Steven Wright's joke: I like to read books by starting in the middle because then, if I enjoy a book, there's always more.

Not only is it well written with a load of useful information, funny quotes, and input from other designers, but apparenly it's a mood enhancer too. I've been feeling kinda blech all week and now I'm feeling inspired.

Good job!