Product Details
Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design

Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design
From Rockport Publishers

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Product Description

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Product Details

  • Amazon Sales Rank: #309860 in Books
  • Published on: 2006-04-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 352 pages

Features

Editorial Reviews

About the Author

The editors of Creative Publishing international have created dozens of best-selling titles in the fields of cafting, sewing, home repair, home improvement, home decor, and landscaping.

Customer Reviews

terribly tiny type3
I got the softcover version of this book and have paged through parts of it. The case studies are interesting and perhaps inspirational, but the content is secondary here because -- and this is the only reason I'm writing this review -- THE TYPE IS TOO SMALL!!! Now as a 28-year-old designer with average vision, who loves small type and good design as much as anyone, I know what it feels like to have a client ruin a perfectly good design by saying they can't read 10 pt type. But this book's type is really too tiny to be functional. The effort of reading gets in the way of enjoyment. I recommend holding the book about six inches away in very bright light. If you buy this book, get the hardcover version; apparently it's larger-sized.

Almost unreadable1
Most of the type in this book has been done using a size 6 Font which as far as I am concerned makes it practically unreadable. The content may be great, but I can't tell as I refuse to ruin my eyes trying to read type this small. It remainds me of the disclaimers that advertisers use at the bottom so you can't read them. Unless you absolutely must have this book, I would strongly advise finding another one

Ok Graphic Design reference/information guide3
This is a good reference book for new designers, and does have a lot of valuable information. I purchased this book as an idea reference book and it wasn't as useful as I had hoped. Most of the book was information on how to create successful logos, etc. Since I have been a graphic designer for some time this wasn't what I was looking for, but I would recommend it to a new designer. I ended up returning this book and getting "The Big Book of Design Ideas 3" by Davide E. Carter instead, and have been very happy.