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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
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| List Price: | $40.00 |
| Price: | $29.20 & eligible for FREE Super Saver Shipping on orders over $25. Details |
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Product Description
After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Product Details
- Amazon Sales Rank: #283337 in Books
- Published on: 2007-03-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 192 pages
Editorial Reviews
About the Author
Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognized with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals. WOW! is located in Vancouver, Canada.
Customer Reviews
Hardbound Self-Promotion
I wasn't that impressed with the work in this book. Most of the copy is written by the agencies responsible for submitting their work to the publisher. It's hard to take away anything from this book, but at least it's put together well and would look good in your library.
powerful tool to help in branding
The introduction sections which break down into strategies how to brainstorm a killer name is really usefull and the examples are current and on trend....a powerful tool to help in branding
Worth the money
This is the most informative books that you will find on logo design. It not only gives examples but provides brainstorming ideas and what to consider when creating a logo. If you are trying to take your work to the next level finding out what these guys are doing will get you on the right path.
