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Brand, Branding, and Trademark Resources
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Trademark: Legal Care for Your Business & Product NameTrademark: Legal Care for Your Business & Product Name by Stephen Elias
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong BrandsDesigning Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
Buy used from: $6.00
Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design RightsVirtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights by Christopher Pike
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Intellectual Property: Patents, Trademarks, and CopyrightsIntellectual Property: Patents, Trademarks, and Copyrights by Richard W. Stim
Buy new: $182.65 / Used from: $43.99
TM, Trademarks Designed by Chermayeff & GeismarTM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc
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Patent, Copyright & Trademark: An Intellectual Property Desk Reference (Patent, Copyright and Trademark)Patent, Copyright & Trademark: An Intellectual Property Desk Reference (Patent, Copyright and Trademark) by Stephen Elias
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How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New MediaHow to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media by Gregory Thomas
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Profiting from Intellectual Capital: Extracting Value from Innovation (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)Profiting from Intellectual Capital: Extracting Value from Innovation (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics) by Patrick H. Sullivan
Buy new: $50.00 / Used from: $5.75
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market PositionBrand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position by Brad VanAuken
Buy new: $16.47 / Used from: $3.64
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online ArenaDefending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena by Brian H. Murray
Buy new: $27.95 / Used from: $0.27
Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable AssetProtecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset by Talcott J. Franklin
Buy new: $19.95 / Used from: $0.01
Logo Design That Works: Secrets for Successful Logo Design (That Works Series)Logo Design That Works: Secrets for Successful Logo Design (That Works Series) by Lisa Silver
Buy used from: $9.32
Trademark Valuation (Intellectual Property Series (John Wiley & Sons).)Trademark Valuation (Intellectual Property Series (John Wiley & Sons).) by Gordon V. Smith
Buy new: $195.00 / Used from: $150.00
Licensing Royalty Rates: 2001 EditionLicensing Royalty Rates: 2001 Edition by Gregory Battersby
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Identity Branding Revisited - Creating Prospect AttractionIdentity Branding Revisited - Creating Prospect Attraction by Robert Krumroy
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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding by Al Ries
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Emotional Branding : How Successful Brands Gain the Irrational EdgeEmotional Branding : How Successful Brands Gain the Irrational Edge by Daryl Travis
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Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories)Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories) by Helen Vaid
Buy new: $20.97 / Used from: $7.35
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeBrand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig
Buy used from: $4.15
Brand Driven: The Route to Integrated Branding Through Great LeadershipBrand Driven: The Route to Integrated Branding Through Great Leadership by Susan V Davis
Buy new: $34.20 / Used from: $2.10
The New Big Book of LogosThe New Big Book of Logos
Buy used from: $3.99
The Best of Branding: Best Practices in Corporate BuildingThe Best of Branding: Best Practices in Corporate Building by James Gregory
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) by Matthew W. Ragas
Buy new: $17.13 / Used from: $6.45
Merchandising Intellectual Property RightsMerchandising Intellectual Property Rights by Joanna R. Jeremiah
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Trademark Law: Protection, Enforcement and LicensingTrademark Law: Protection, Enforcement and Licensing by Adam Brookman
Buy new: $284.00 / Used from: $274.53