 | Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher
Buy new: $17.95 / Used from: $2.00 The new book by Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives.
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 | Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios by Ilise Benun
Buy new: $22.79 / Used from: $0.33 Ilise Benun's new resource for designers marketing their work on the Internet with input from designer Jeff Fisher
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 | Bullet-Proof Logos: Creating Great Designs Which Avoid Legal Problems
Buy used from: $2.55 A "must have" guide for designers attemping to avoid logo trademark issues featuring many Jeff Fisher LogoMotives designs
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 | Global Graphics: Symbols - Designing with Symbols for an International Market by Anistatia R. Miller
Buy used from: $0.01 A guide to what symbols mean in the international marketplace
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 | Global Graphics: Color - Designing with Color for an International Market by L. K. Peterson
Buy used from: $1.99 A primer on how to avoid conveying the wrong international message when using color in design
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 | Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels
Buy new: $9.31 / Used from: $0.01 Great marketing ideas for any designer and their clients with case studies from Jeff Fisher
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 | Milton Glaser: Graphic Design by Milton Glaser
Buy used from: $17.00 The designer, and book, that led me to a career in graphic design
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 | Paul Rand by Steven Heller
Buy used from: $29.95 An excellent portrait of the "father of graphic design"
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 | Design Of Advertising (Paper Version) by Roy Paul Nelson
Buy new: $102.81 / Used from: $1.96 Literally "the" textbook of ad design, by my instructor Roy Paul Nelson
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 | The New Big Book of Logos
Buy used from: $2.76 An inspiring visual collection of logo design today - including designs from Jeff Fisher LogoMotives
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 | TM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc
Buy new: $26.40 / Used from: $8.19 A beautiful volume, of how to design logos correctly, from the masters of identity design
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| Making Your Mark: Establishing Unique Corporate Identities With Graphic Design by Supon Design Group
Buy used from: $0.97 How the Supon Design Group "makes their mark" on identity design
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 | Redesigning Identity: Graphic Design Strategies for Success by Catharine Fishel
Buy used from: $4.97 Catharine Fishel shows how to meet the challenges of a corporate redesign
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 | What Logos Do: And How They Do it by Anistatia R. Miller
Buy used from: $0.70 Great examples of how to successfully create a logo
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 | Designing Identity: Graphic Design As a Business Strategy by Marc English
Buy used from: $4.41 An excellent guide for those in visual communication strategy
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 | 50 Trade Secrets of Great Design Packaging by Stafford Cliff
Buy used from: $9.58 Useful case studies of the challenges and successes of packaging
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 | The Savvy Designer's Guide To Success: Ideas and Tactics for a Killer Career by Jeff Fisher
Buy used from: $2.44 The "must have" book on the business of graphic design from Jeff Fisher
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