 | Ogilvy on Advertising by David Ogilvy
Buy used from: $3.92 If I only had a few books in my collection, this would be one at the top of my list. Although, this is an older book most of this material is very strong today. It is a great refresher for the experienced advertiser but also a must read for people that are just getting into the industry.
|
 | The Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $9.24 Marty has come up with something good here. It is short, directly to the point and a quick and easy read. This will change most peoples ideas on what a "brand" is. Top-notch.
|
 | Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Buy new: $16.47 / Used from: $9.98 Zag when everyone else is busy zigging. It seems like common sense, but so few actually practice it. Another great book by Neumeier.
|
 | Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) by Graphic Artists Guild
Buy new: $23.10 / Used from: $15.00 This is an excellent book on pricing and ethical guidelines. This is a reference book that will get used regularly in firms of all sizes.
|
 | Business and Legal Forms for Graphic Designers (3rd Edition) by Tad Crawford
Buy new: $20.42 / Used from: $15.54 Tad put together a great resource here for business and legal forms for the design business. Some of this info has been a life saver for getting things up and running quickly, legally and in a professional manner.
|
Listmania!
