Product Description

Your future is at risk. All the old rules of power and influence have changed.

To succeed you need to understand and embrace the new rules.

Technology and the era of globalization have revolutionized the ways to build, keep, and assure success. To cope with these changes, adapt, and accomplish your goals, you not only must gain power, but apply it with wisdom.

In Power and Influence: The Rules Have Changed, master power broker and communications maestro Robert Dilenschneider arms you with the intellectual, technical, and moral weapons-the power tools that you need to get ahead and stay ahead in this increasingly competitive world. He reveals how by acquiring the power and influence you seek and wielding it in a techno-savvy, ethical manner, you can not only advance your personal interests, but also shape a more prosperous future for society at large.

Drawing upon the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 drivers of change in all fields of business, Dilenschneider distills this hard-won experience into ten universal principles for success in a technology-driven volatile economy.

This book also includes anecdotes and insights that further illustrate ways you can acquire and amplify your power. You'll read about well-known visionaries the author has encountered during his illustrious career, as well as everyday people, whose prior know-how and good sense enabled them to succeed.

Most people don't understand power, let alone how to use it effectively. Reading Power and Influence: The Rules Have Changed will ensure that you live up to your professional potential, meet the demands of today's warp-speed world, and achieve personal happiness.

Product Details

• Amazon Sales Rank: #94539 in Books
• Published on: 2007-07-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

From Publishers Weekly
former Hill & Knowlton CEO Dilenschneider covers the bases on what those with power should do to retain and expand it, from keeping up with the times (or as he puts it, Accept, Adapt, and Accelerate—or Atrophy) to encouraging innovation, seizing opportunities and developing extensive networks of personal and professional contacts. Using examples from his own history as well as insights from other successful and influential business builders, Dilenschneider shares tried-and-true advice applicable to anyone who wants to get ahead and stay ahead in business management and ownership. Dilenschneider's personal experiences are particularly interesting and instructive, such as his decision to leave his well-paid position at Hill & Knowlton when he realized the company was going in a direction he no longer agreed with, or his willingness to learn from those he admired, who in turn became generous mentors. He also discusses newer technologies and promotional techniques such as blogging. Dilenschneider has had a varied career, and the reader leaves this small volume wishing he had been willing to share more of it. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Dilenschneider, a communications expert, offers insight into power, success, and happiness in our global, volatile, and technology-driven age, which, in addition to print media, emphasizes social media (online chat rooms, bulletin boards, blogs, and podcasts). With information from 1,000 interviews of global winners and losers, the author develops 10 principles for power and success, which include accept, adapt, and accelerate—or atrophy; be prepared to start over, again and again; be innovative; seize the opportunity in every crisis; take the heat and never compromise; and search for power, but share it. Dilenschneider's wife offers excellent commentary on the importance of a spouse or significant other, while the essays by Generation Nexters (ages 18–25) are less than effective. Some will conclude that the author overreaches in seeking to target such a broad range of ages for his views; nevertheless, information from extensive interviews and insight from his high-profile career in public relations combine to give him a unique perspective for his advice. Whaley, Mary

From the Back Cover

A Master Power Broker Helps You Win, Keep, and Use Power With Wisdom and Strength

“Dilenschneider strongly illustrates how being a true power player-now more than ever-means accepting responsibility, taking the heat, and keeping your word.”-Father Theodore Hesburgh, president emeritus, University of Notre Dame

“This book is an important read for all, whether you are first starting out, or in the middle, or at the height of your career path. Bob Dilenschneider's analysis is extremely concise and very insightful. In this rapidly changing economic and financial world, those who will apply diligently his ten principles undoubtedly will benefit enormously.”-Henry Kaufman, President, Kaufman and Co., author of On Money and Markets, A Wall Street Memoir

“These ten rules from a master of the power game will change your career-and maybe your life.”-Maria Bartiromo, Anchor, “The Closing Bell with Maria Bartiromo”

“I have seen the power game up close for many years. Whether you are getting your first big job or retiring at the top of your game, Robert Dilenschneider's ideas will help you reach your goals without selling your soul.”-Alex von Bidder, Owner, The Four Seasons

Customer Reviews

Guidebook to exercising power
Robert L. Dilenschneider gives readers an immediately applicable guide to increasing their influence over others. Not a management handbook per se, this book instead focuses on general principles of human interaction, social awareness, cultural positioning, perspective and strategy. Dilenschneider shares personal stories about interactions with highly influential people such as Henry Kissinger, accounts that vividly illustrate his expertise. That said, even though Dilenschneider claims in his subtitle that "the rules have changed," many of his rules sound somewhat old-fashioned. Do 21st century business leaders really need to hear that they must adapt to changing technology? Nevertheless, Dilenschneider's insistence on traditional standards of ethics and courtesy is refreshing. Business interactions would be far more dignified if everyone followed his advice. Thus, getAbstract recommends this book to up-and-comers and others who are looking for something beyond a cutthroat ethic.

uh......I thought I was reading to learn something.....
The rules have changed? The author introduces cell phones and email to the audience. If you are already aware of these 'new rules,' then you can skip this book. The author is a name-dropping blowhard; and the writing is dull, patronizing, and offers little substance.

Save your money for a work by someone who has actually achieved, and actually has some original ideas to share with you. On a bright note, this book is evidence that if material like this can get published, maybe I can get my old biology papers marketed.

Being informed and informative on a critically important reading
An internationally recognized communication authority and leadership counselor, Robert L. Dilenschneider is the founder and CEO of The Dilenschneider Group, and therefor brings a very special expertise to "Power And Influence: The Rules Have Changed". Many of the traditional ways of doing business in a pre-internet world have become obsolete with the coming of globalization and only those businesses that can adapt to these changes will survive and prosper. A master power broker and experienced communications expert, Dilenschneider provides the reader with the intellectual, technical, and ethical tools required to thrive in an increasingly competitive world environment. The advice, insights, instructions, and recommendations comprising "Power And Influence" are distilled into ten universal principles for success in a technology-driven and volatile national and international economies. Of special note are the real-world anecdotes that illustrate how to acquire and amplify power and influence both as an individual and as a corporation. Enhanced with the inclusion of two essays on the 'Power Game' and an appendices, 'The Power Quiz', "Power And Influence" is very strongly recommended as being informed and informative on a critically important reading for anyone engaged in the business community be it local, regional, national, or international in scope.