Product Description

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

Product Details

• Amazon Sales Rank: #72362 in Books
• Published on: 2008-01-09
• Number of items: 1
• Binding: Hardcover
• 226 pages

From the Inside Flap

Imagine a world where red carpets were rolled out for you wherever you went and you were always greeted by name and with a smile. Imagine being admired and complimented by strangers on a daily basis. Imagine if those who did business with you always bent over backwards to cater to your personal desires and needs. If that sounds like a fantasyland, it is. And it's called Hollywood.

Every day, Hollywood's biggest superstars live out that fantasy, receiving red-carpet treatment virtually everywhere they go. But they aren't the only ones. More and more, companies are realizing that when they treat their customers like VIPs, those customers keep coming back and help spread the word.

For business owners, entrepreneurs, or anyone who works in a service industry, The Celebrity Experience shows how to turn customers into lifelong, adoring clients by delivering consistent red-carpet customer service. Based on hundreds of interviews with professionals who exclusively serve celebrity clients, author Donna Cutting shows you how to make every customer feel like a superstar.

Combining the best practices of the Hollywood celebrity scene with those of the business world, The Celebrity Experience presents simple, effective ways to:

• Make red-carpet first impressions on new customers

• Give them what they want and earn customers for life

• Generate buzz and positive word-of-mouth by delivering what you promise

• Improve your customer service performance by putting employees first

• Develop the creativity and flexibility to deliver on every customer request

• Succeed by putting your customers' interests ahead of your own

In addition to celebrity ideas you can implement in your business immediately, The Celebrity Experience also includes stories from celebrities themselves and real-world examplesof successful companies that go above and beyond to deliver impeccable service for their customers. Today, it's often customer service that separates good companies from great ones. The Celebrity Experience shows you how to put your business on the customer service A-list.

From the Back Cover

Praise for

The Celebrity Experience
—Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor

"You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line."
—Howard D. Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"The Celebrity Experience precisely and lightheartedly details the way we all would love to be treated. You may not always get celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read."
—Stephen C. Lundin, author of the Fish! series of books and coauthor of Top Performer: A Bold Approach to Sales and Service

"Imagine a world where every customer receives nothing but red-carpet service. A fantasy? A pipe dream? Not anymore. In Cutting's wonderful new book, we learn how easy—and profitable—it is to create the celebrity experience for our customers. A worthwhile read that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year."—Phillip Van Hooser, author of Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty

"Cutting's charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers—and their employees—like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood's eyes!"
—Barbara A. Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger

About the Author

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

Customer Reviews

They are not forgotten.
This ground breaking book should be read by everyone working in the elercare industry. Yes, yes, we all need to be aware of treating each other better and her thoughts and examples of this are brilliant but FOR ONCE DONNA STOOD OUT ABOVE THE REST BY POINTING OUT THAT THE CELEBRITY EXPERIENCE APPLIES TO OUR ELDERS TOO. These hidden and forgotten people are given their rightful place in the Celebrity Experience as Donna gives voice to how our elders should be treated. She has included celebrity care of our elders along with all of her other examples of celebrity and made it just as important. Eldercare sharing print time with Starbucks, imagine that. Thank you Donna for putting eldercare in with the "big boys" where it deserves to be.

ENERGIZED BY THE VERY THOUGHT OF BEING EXTRAORDINARY
You know what I was completely unprepared for when reading this book? The way my blood started--literally--vibrating! My brain was whirling around with this vision: what would it look like if I treated the people I work with in extraordinary ways? Who would I become? Who might the people around me become? What would have to happen in my life in order to, quite simply, start seeing the world through a different lens: the lens of treating someone like a star!? The book is fantastic--a totally unexpected surprise. It's SOOO easy to read, so well laid out, such a nice mix of professionalism and fun, such a great showcase for inspiring story after inspiring story. But really, now, folks: It is a really good thing the last four pages of the book are blank. WERE blank, I should say. I could NOT STOP flipping to the back and scribbling down one incredible idea after another for ways to treat my customers in a manner that would blow them away. A lot of the ideas I wrote down came straight out of the book. You don't have to work too hard--Donna's more than happy to lay it all out and make it easy for you. But, you know what? TONS of the ideas I wrote on those back pages came straight out of my own brain! I got inspired. The stories and suggestions turned out to be just a springboard for my own revelations about just how engaged and creative and attuned I am actually capable of being with my clients! I read the book yesterday, in one fell swoop! I filled up those four blank back pages as I went. And today--no kidding--I have spend the entire day creating amazing emails, making amazing phone calls, and concocting plans for a whole new way of thinking about honoring those people who are good enough to cast their lot with me! Take a deep breath, pick up this book, and get ready to amaze YOURSELF! I am a total and utter "Celebrity Experience" convert!

A Magic (Red) Carpet Ride!
If you are in any sort of service-related field, do yourself a favor and buy this book! As the manager of a service department I know I will be using the tools I learned in The Celebrity Experience for years to come. I was not a third of the way through when I realized I already wanted to read the book again. The first read to just enjoy it and let the concepts and stories wash over me. The second read to really drill down and discover how I could use it as a guide to help my department provide better service and to help me celebrate my own staff. It showed me how to lay out the red carpet in both directions. And it didn't hurt that the book was so entertaining. After just finishing three dry, snooze-inducing business books, The Celebrity Experience was a refreshing joy to read. I laughed, I cried, I learned something. Bravo Donna Cutting!