Product Description

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.

Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:

• The Spirit of the Squirrel
• The Way of the Beaver
• The Gift of the Goose

These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.

Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.

Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.

Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.

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Product Details

• Amazon Sales Rank: #8054 in Books
• Published on: 1997-10-08
• Released on: 1997-10-08
• Number of items: 1
• Binding: Hardcover
• 256 pages

From Library Journal
In these days where the computer reigns supreme and management thought is presented in complicated models, there is something refreshing about management principles taught by allegory. Blanchard (The One Minute Manager, LJ 3/1/84), along with coauthor Bowles (Raving Fans, Morrow, 1993) recounts an organizational turnaround based on three Native American lessons. In "The Spirit of the Squirrel," the lesson is one of the power of worthwhile work. In "The Way of the Beaver," the lesson is accomplished through empowerment. In "The Gift of the Goose," the lesson is the exponential factor of motivation. The problem inherent in the principles in this work, or any change program from weight-loss diets on up, is that there needs to be constant focus; success, if it is not continually renewed, is dissipated over time. Although new, this work makes a good preface and companion to Eliyahu Goldratt and Jeff Cox's The Goal (North River, 1992. 2d ed.).?Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
Copyright 1997 Reed Business Information, Inc.

From the Publisher
"Gung Ho! shows in three easy steps how to release the energy and enthusiasm of your whole team and focus it on success."
-- Stephen R. Covey

"I think Gung Ho! will become the preeminent book in energizing and empowering people. . ."
-- Harvey Mackay

Inside Flap Copy
1 cassette / 90 minutes


Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho!-an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace.  Through the inspirational story of business leaders, the revolutionary technique of Gung Ho! is revealed in three simple, yet amazingly powerful principles:

The Spirit of the Squirrel: Practice worthwhile work
The Way of the Beaver: Be in control of achieving the goal
The Gift of the Goose: Cheer each other on

Destined to become a classic, Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas that boost enthusiasm and performance and usher in astonishing results for any organization.  Whether your organization consists of one or is listed in the Fortune 500, this AudioBook ensures Gung Ho! employees committed to success.

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Customer Reviews

Gung Horrible
I was told to read this book, eventhough I am a squirrel. I thought it was very degrading that the author compares working people to animals-rodents in particular. Let me tell you it just don't work that way! The story was so bad that it has given all of us "squirrels'" quite a bit of laughter at managements expense. I have watched some of Ken Blanchard's seminars on his website and I see that he likes to compare working class (blue collar) employees to animals. Treat people fairly, pay them adequately, and give them your respect is what will get results. I don't want my coworkers to sing happy birthday to me, or charts on the wall. All of the things that my employer has done in the past two years since going "Gung Ho" have only increased Ken Blanchard's income. They have bought posters, books and t-shirts from his business. The man and my employer are clueless!!! If things have gotten that bad in your organization that you would resort to reading this book I would suggest that changes in management personnel are in order. I wonder if Ken knows that a leopard doesn't change it's spots.

A Good Startng Point!
Gung Ho! Turn on the People in Any Organization is an interesting mix of management principles and personal narrative (as related to the reader utilizing allegory) with the express purpose of motivating and inspiring the reader to become "turned on" about the work they do...and to, in turn, "infect" others with that same spirit and motivation. The author's talk about three guiding principles (The Spirit of the Squirrel, The Way of the Beaver, and The Gift of the Goose) which are on the surface, quite simple and are, basically, common sense. Digging deeper, if one really thinks about these guiding principles; how they should be applied, what impact they have, or explores them through discussion with co-workers (or peers), one finds that they are indeed profound and can have an incredible impact on both individuals and businesses.

The main drawback to this book, well, the story is so simplified and, well too corny to be fully believable. The characters are all basically caricatures...overly simplified and way too pleasant. This story is either entirely untrue or has been overly distilled, leaving only a syrupy sweet outer shell which gives one a bad aftertaste. I was left with the feeling that the reader was supposed to get to the end and have eyes brimming with tears (HOORAY, they did it) AND a big, cheesy grin on one's face (awwwwwwwww, they did it). All in all, Peggy's narrative had a very "after-school special" feel to it (everything works out just so perfectly that it becomes unbelievable when compared to normal everyday life, there is even a tragically overacted death scene) which was not, in the end, entirely enjoyable or believable.

Overall, Gung Ho! would certainly be an excellent start to any reading an individual might undertake to improve (or learn) management techniques, but it is not a one stop solution to all one's management needs (even discounting the simplicity of the story as it's told). It's lacking in several areas that most other books on management cover...namely, conflict resolution (it's all well and good to infect people with enthusiasm, creativity, and encourage productivity but there is nothing here on how to deal with problem employees over the long haul). This book would (and likely has) make an ideal selection for discussion groups or as a tool for introspection. I give Gung Ho! 4 stars and would readily recommend it for its intended purpose, while it's not without flaws, it is an excellent resource.

Simple Leadership More Management Information
We went GUNG HO at work. This was easy to read with clear concise examples on how to put this common sense advice to use. Peggy Sinclair and Andy Longclaw attempt to change their organization in order to save the company and town they live in. The story is a simple parable about how to motivate people to be productive, encourage leadership and increase customer service. The Spirit of the Squirrel, The Way of the Beaver and The Gift of the Goose discuss various ways to make employees feel important and provide positive reinforcement for work well done.

I definitely recommend this book for managers/leaders that may be stuck in a rut and looking for motivation. If you are a student of leadership, this will be a 45-minute read and much will be review. Small business owners can use these techniques when dealing with their employees...I did.