Product Description

Richard Branson is an iconic businessman and has achieved many remarkable things in his life. In "Screw It, Let's Do It", he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book in which every reader will find inspiration to help them achieve their own dreams.

Product Details

• Amazon Sales Rank: #260927 in Books
• Published on: 2007-03-29
• Original language: English
• Binding: Paperback
• 272 pages

About the Author
Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity has been a number one international bestseller.

Customer Reviews

Don't waste your time, read "Losing My Virginity" instead.
I started with Branson's first book, "Losing My Virginity", and was absolutely hooked. That book is compelling, insightful, exciting, inspirational, and well-written. "Screw it, Let's Do It" on the other hand, is none of those things, and feels like a cheap re-hashing of "Losing My Virginity", but without any of the real substance. The writing is poor (leading me to wonder if Branson had a lot of help in writing "Losing My Virginity") and he rushes through anecdotes that he explains in detail in "Losing My Virginity". The whole book feels very cursory and surface-deep, and doesn't do justice to Branson's incredible persona. Don't waste your time, get "Losing My Virginity" instead.

An Excellent Book
Definitely one of the more useful motivational books I've read. Sir Richard talks about having fun, being bold, challenging yourself, standing on your own feet, valuing the family and doing good.

Without being preachy, Sir Richard pulls out stories from his life to illustrate some of his beliefs, principles and practices. Not having read his other books, I'm quite astounded by some of his life experiences, especially his harrowing escapes from a faulty flying machine and his role in Iraq where he helped secure the release of British hostages.

Short, sweet and simple, it's an excellent read.

Sir Richard's Wonderful Philosophy
Richard Branson made his fortune because he's a shrewd business person, and also because he's been lucky at times. He's successful, however, because of his personality and attitude -- his personal philosophy -- and that's what this book is about. There is nothing earth shattering in his philosophy, except perhaps that it takes an extraordinary person to truly live up to it.

I don't think that Branson was looking to make money on the book, but rather to share some ideas that, for good reason, he truly believes in. He's not one to overcomplicate things, and in this case shorter is better. He keeps it simple because to him it is simple. As other reviewers have noted, it's a small book and it can be read in one sitting. It seems like it was dictated and indeed could benefit from some editing, but perhaps that's what makes the book real and is part of its charm. If you're looking for more then buy his book "Losing My Virginity" which contains some details about his various ventures. Otherwise, Screw It, it's a good read so just buy the book.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture