Product Description

Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in salesbe it books, cars, or real estateHow to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.

Product Details

• Amazon Sales Rank: #3780 in Books
• Published on: 2000-05-17
• Released on: 2000-05-17
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 192 pages

From Booklist
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review
"the best book on selling I've seen. Period." -- Gerald Sindell, President, Publishing Consulting Services

About the Author
Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing oneself.

Customer Reviews

Great insights, easy to listen to
It's difficult for me to get into audio books while commuting, but I really did enjoy this offering from Jeffrey Fox. The chapters and concepts were kept to a succinct 3-5 minutes each - which was the perfect amount of time to get the point across without belaboring it. The narrator had a pleasant voice, and I found it easy and enjoyable to get through all of this material (even though I don't believe this resource had immediately turned me into a sales guru just by listening to it).

The approaches, techniques and strategies Fox covers can be applied by just about any business professional, especially those who either fear or have misconceptions about what effective selling really is. I recommend this resource to all of my creative freelance readers.

JM Tuber
Author of "Being a Starving Artist Sucks", ISBN: 0981622003

Good book for the sales benniner
This is a simple, deep, and effective yet very misunderstood concepts. The principals and advice seem simple, but have a deeper meaning. I don't consider myself a salesman and when my very successful sales manager in my company recommended it, I knew there might be something to it.

Each short chapter lists and explains the credo the Rainmaker should have in order to be successful in sales. While they seem basic, the underlining meaning is that MOST sales people do not adhere to these principals. He constantly reminds the reader that sales in not about the salesman (though he can benefit), it is all about the customer. An attitude lost in today's greed stricken world of "what's in it for me."

Learning the techniques will help especially if you are just starting out in sales or want to be a better one. If I had this book when I sold real estate, I would have made a million dollars in the first year.

After reading this book and applying the principals, my salesmanship has increased the profit for my company and has brought higher rewards for me. This is a plus with any book.

I definitely recommend this book to all those who want to learn about sales, is just starting out in sales or wants to be more effective at work.

Enjoy

Motivational, fast paced, focused
The vocabulary is simple, like you were explaining something to your dog. The book has the feeling of a Boy Scout Manual. As it turns out, a Rainmaker is a lot like a Boy Scout; helpful, friendly, courteous, kind, obedient, thrifty, brave, clean, and reverent.

Having read this book, you get the feeling you have been to the mountain top, talked to the big guy, got the big ten, and you are ready to make a sell. A great read for morale building.

Ah, if you can't finish reading this book in an hour, it was written for you.