Product Description

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

• 3S Model of Customer Relationships
• Assessing the "Sweet Spot" for Experiences
• Deciphering the Drama of Business Experiences
• G-way: Secondary Factors
• "Ing" the Thing
• Performing a Sensory Assessment
• Progression of Economic Value
• Real/Fake Matrix of Authenticity
• Taking Note of the Notable
• T-H-E-M-E Model

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.

The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.

Product Details

• Amazon Sales Rank: #80503 in Books
• Published on: 2005-06
• Original language: English
• Binding: Pamphlet
• 12 pages

About the Author
B. Joseph Pine II and James H. Gilmore are founders of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. They are authors of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999). This best-selling book demonstrates how companies - across myriad industries - are finding their goods and services commoditized as customers increasingly desire experiences - memorable events that engage customers in an inherently personal way.

Customer Reviews

I'll never look at a door with the word Push on it the same way again.
What does a fashion designer think (and then magically see) when they stare at a blank piece of paper? What does a college football scout see (and then instantly believe) while watching a high school athlete. I don't have those answers. They haven't written their own field guides yet. I do have the answer though to how Jim Gilmore and Joe Pine see and think while experiencing anything and everything. With the Field Guide, I get a glimpse into how they think.

And after reading, rereading, dog-earring, high-lighting, underlining, practicing and implementing their tools within the Field Guide, I now see and create experiential offerings in a thorough light. The Experience Economy originally helped me think and discuss; the Field Guide helps me see and do.

See the World Differently
The Experience Economy is a book that is rich in models, principles and frameworks. Pine & Gilmore's Field Guide serves as a handy tool to help you identify "best principles" for learning excursions and in "experiencing experiences". The Guide is concise, visual, and leaves you wanting more.

the desillusion experience
I would like to express my unhappiness with the purchase of the Field Guide for the Experience Economy. I truly enjoyed the original book Experience Economy. As I found it most interessting, I wanted to buy the Field Guide. What a dissappointment! Paying 10 dollars (plus shipping) for a mere brochure that I finished in 3 minutes was not the best purchasing experience I had. The leaflet just was a recap of some items of the book and had very little added value. I urge you not to buy it.