Product Description

What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.

Product Details

• Amazon Sales Rank: #6004 in Books
• Published on: 2001-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 309 pages

About the Author
MICHAEL MICHALKO leads workshops and seminars on fostering creativity, facilitates think tanks, and consults with corporations worldwide. He lives in Churchville, New York.

Customer Reviews

Very good content
This is my 3th book a read about creativity. I really found it very intersting, with good methods, and aldo written in an intersting way.

What I really like most y that the research behind this book, has really ponder the most important genious way of creating, so it has a good background and very well supportted.

Visual art help
Mind-mapping helped considerably narrow down visual arts individual style to preferred media and suitable materials, saving me much wasted time, expense and creativity.

First learn and then unlearn and learn again
This is something that is tickling my mind, after reading first few chapters of this book, I closed it, stood up, walked around my living room with my hands folded back. I looked outside the window and saw few kids playing the park and was forced to think something.

We are first as kids made to learn few things and are forced to treat those things as basic and important that is not true (refer to Michael's blog about Thomas Edison's Greatest Blessings). Now after reading the book Thinkertoys and Creative Thinking, I feel like its not that I have to learn these new concepts but there is an entire process involved of first of all unlearning most of the stuffs from past and then relearning the new concepts.

And when I say that I have to look at the kids I wonder what they are being tought in their schools only to find one day that they have to unlearn some of the concepts on which they are spending or rather wasting their time.

Do read the book, as mentioned earlier it makes you smile after every chapter as you discover immense possibilities of what all can be achieved in your day to day life.