Product Details
Universal Principles of Design

Universal Principles of Design
By William Lidwell, Kritina Holden, Jill Butler

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Product Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Product Details

  • Amazon Sales Rank: #3815 in Books
  • Published on: 2003-10-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 216 pages

Editorial Reviews

About the Author
William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute.

Customer Reviews

EXCELENT!5
Simplemente excelente, 100 prácticos tópicos de diseño.
Es ideal para los no-diseñadores, que quieren aplicar conceptos de diseño gráfico.

good4
This is a great book if you are looking for short explanation about design principles.

Tremendous value5
What's great about this book is it's organization and brevity. The authors articulate the design concepts in clear manner and supply concrete examples (on opposing pages) to add weight and understanding to the written explanation. Furthermore all concepts are linked to the canonical papers from which they come as well as the more modern advances in the field.

It's a book your feel comfortable trusting.

A design book that takes the additional care to give the audience a conceptual table of contents (of concepts grouped by type) *as well as* an alphabetical table of contents is the type of book that is, well...

Well designed.