Product Description

Some companies just seem to have that special something--an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, making it glow means making it prosperous, meaningful, and a source of pride. With DeCotiis's methods, companies can sustain success and the rewards that come with it far beyond just the next quarter.

Product Details

• Amazon Sales Rank: #31608 in Books
• Published on: 2008-02-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

Review
For leaders interested in taking their thinking and skills up a notch or two, Tom's book is a must-read. --Chris Sullivan, co-founder and chairman of Outback Restaurant Partners, Inc. magazine Entrepreneur of the Year, Horatio Alger Winner

In five decades serving as a philosophy professor with a special interest in professional ethics, I have been particularly interested in the relationship between ethics and leadership and most concerned about the importance of good character to good leadership. Make It Glow by Tom DeCotiis does one of the best jobs among contemporary works of making these relationships clear. He promotes the idea of a company culture flowing from the vision and mission articulation of its leaders. Any company that achieves the 'glow' of permanent success will maintain a culture focused on good character (in its leaders and all of its stakeholders) and on the commitment to the well-being of others, including both stakeholders and those served by the company. His approach reflects an Aristotelian framework of moral virtue and he adds to the four classic Greek virtues (wisdom, courage, temperance, and justice), the virtues of humanity and transcendence. In addition to this emphasis, throughout the book one finds continuous return to the 'pillars' of character, which the author maintains are integrity, credibility, and balance. He includes several specific examples of companies which 'glow' and details the policies which brought this quality to Southwest Airlines, Outback Steakhouse, Inland Homes, and others. He does this in plain language which reflects both his years of solid experience and research and just plain solid common sense. This book is a primer and a must-read for those who wish to start, sustain, or rejuvenate a company with the potential to achieve 'glow.' --Mal Wakin, PhD, Colorado Springs, Colorado

About the Author
Tom DeCotiis is co-founder and CEO of CorVirtus. He has more than thirty years' experience working with start-up, fast-growth, and turnaround companies and not-for-profits that want to emphasize values, execution, and being the best in their industry as the basis of their growth.

Customer Reviews

Made me Glow
Make it Glow made me glow. This is a great read, entertaining, grounded in theory, data, and full of real results. The author's approach is engaging, thoughtful and comprehensive.

You can't help but be won over by this approach. The frameworks build on several academic disciplines yet the author recognizes the practicality of operating in a fast paced and competitive market place. It was helpful to see the author's examples of his own company and journey.

As an HR professional in a global Fortune 50 company, I found this book very helpful and will leverage this framework to assist my clients and leaders in their desire to have a sustainable and competitive culture and employment brand.

Highly recommended to anyone in charge of a business
Charisma is that intangible quality that just seems to make some people more likable than others. "Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class" argues that charisma is something that businesses can have as well. Positive public image can be invaluable to any business; the public perception that a business is run by good people who care about others rather than just a stereotypical money grubbing evil corporation can make all the difference. "Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class" is highly recommended to anyone in charge of a business and for community library business collections.

A view from the inside...
"Make it Glow" is a C-level must read...or really anyone who wants to make a difference in the world! It is often said: "What takes place behind closed doors, where very few can observed, is a test of one's real character." For the last four years I have been a member of Tom's Leadership Team and I have personally seen Tom in action, "behind close doors." Often I have thought to myself, I wish Tom could put his amazing insights, which he consistently lives day-in-and-day-out, in print for others to embrace. "Make it Glows" is a "How to build an extraordinary enterprise" text book full of practical guidelines for leaders who have the passion to lead by example and the courage to always do the right thing. This is who Tom DeCotiis is and the story he shares in "Make it Glow."