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Business & Brand Leadership Books - Martin Roll
By an Amazon.com customer
Asian Brand Strategy: How Asia Builds Strong BrandsAsian Brand Strategy: How Asia Builds Strong Brands by Martin Roll
Buy new: $36.00 / Used from: $21.27
Managing Brand EquityManaging Brand Equity by David A. Aaker
Buy new: $28.00 / Used from: $0.45
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityBrand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
Buy new: $18.48 / Used from: $8.96
Strategic Brand Management (3rd Edition)Strategic Brand Management (3rd Edition) by Kevin Lane Keller
Buy new: $134.40 / Used from: $88.00
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and InnovationMarketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
Buy new: $23.10 / Used from: $5.94
The Cult of the Luxury Brand: Inside Asia's Love Affair With LuxuryThe Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury by Radha Chadha
Buy new: $23.10 / Used from: $17.50
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth StrategyHidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy by Erich Joachimsthaler
Buy new: $19.77 / Used from: $1.35
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new: $26.39 / Used from: $24.95
The Future of ManagementThe Future of Management by Bill Breen
Buy new: $17.79 / Used from: $14.84
The Elephant and the Dragon: The Rise of India and China and What It Means for All of UsThe Elephant and the Dragon: The Rise of India and China and What It Means for All of Us by Robyn Meredith
Buy new: $9.28 / Used from: $5.49
How Brands Become Icons: The Principles of Cultural BrandingHow Brands Become Icons: The Principles of Cultural Branding by D. B. Holt
Buy new: $21.75 / Used from: $17.55
Winning in Asia: Strategies for Competing in the New MillenniumWinning in Asia: Strategies for Competing in the New Millennium by Peter J. Williamson
Buy new: $23.10 / Used from: $0.71
Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global CompetitionDragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition by Ming Zeng; Peter J. Williamson
Buy new: $21.86 / Used from: $6.60
The Game-Changer: How You Can Drive Revenue and Profit Growth with InnovationThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley
Buy new: $18.15 / Used from: $13.75
What the Customer Wants You to Know: How Everybody Needs to Think Differently About SalesWhat the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales by Ram Charan
Buy new: $14.93 / Used from: $7.22
What the CEO Wants You to Know : How Your Company Really WorksWhat the CEO Wants You to Know : How Your Company Really Works by Ram Charan
Buy new: $13.57 / Used from: $1.15
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don'tKnow-How: The 8 Skills That Separate People Who Perform from Those Who Don't by Ram Charan
Buy new: $18.15 / Used from: $9.75
Luxury Brand Management: A World of PrivilegeLuxury Brand Management: A World of Privilege by Michel Chevalier
Buy new: $31.96 / Used from: $30.97
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $2.49
Marketing and the Bottom Line (2nd Edition) (Financial Times Series)Marketing and the Bottom Line (2nd Edition) (Financial Times Series) by Tim. Ambler
Buy new: $35.99 / Used from: $16.00
Executing Your Strategy: How to Break It Down and Get It DoneExecuting Your Strategy: How to Break It Down and Get It Done by William A. Malek
Buy new: $19.77 / Used from: $16.86
Private Label Strategy: How to Meet the Store Brand ChallengePrivate Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar
Buy new: $23.10 / Used from: $12.79
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong BrandsDesigning Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
Buy new: $29.70 / Used from: $25.92
Deluxe: How Luxury Lost Its LusterDeluxe: How Luxury Lost Its Luster by Dana Thomas
Buy new: $10.20 / Used from: $5.73
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmThe Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley
Buy new: $19.77 / Used from: $8.48
The Marketing Gurus: Lessons from the Best Marketing Books of All TimeThe Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray
Buy used from: $11.22
Ten Rules for Strategic Innovators: From Idea to ExecutionTen Rules for Strategic Innovators: From Idea to Execution by Vijay Govindarajan
Buy new: $21.12 / Used from: $4.50