 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy new: $17.13 / Used from: $14.96 |
 | Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.21 / Used from: $8.99 |
 | Why We Buy: The Science Of Shopping by Paco Underhill
Buy new: $10.20 / Used from: $4.75 |
 | The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen
Buy new: $10.85 / Used from: $5.73 |
 | Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders
Buy new: $10.40 / Used from: $2.81 |
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.99 / Used from: $2.49 |
 | The Design of Everyday Things by Donald A. Norman
Buy new: $11.53 / Used from: $9.77 This is not a Marketing book persé but a book about the psychology of design. But designing is communicating.
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![Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything](http://ecx.images-amazon.com/images/I/51Z1scnqz1L._SL75_.jpg) | Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Buy new: $18.45 / Used from: $12.95 |
 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $10.87 / Used from: $3.99 |
 | On Desire: Why We Want What We Want by William B. Irvine
Buy new: $18.72 / Used from: $2.26 Well the title says it all.
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 | Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
Buy new: $17.16 / Used from: $18.06 |
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