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MUST READ Books for Small Business Owners
By an Amazon.com customer
How to Win Friends & Influence PeopleHow to Win Friends & Influence People by Dale Carnegie
Buy new: $7.99 / Used from: $0.01
The 7 Habits of Highly Effective PeopleThe 7 Habits of Highly Effective People by Stephen R. Covey
Buy new: $9.57 / Used from: $3.83
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceCreating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
Buy new: $16.50 / Used from: $2.37
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Buy new: $11.53 / Used from: $1.98
The Anatomy of Buzz: How to Create Word of Mouth MarketingThe Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
Buy new: $10.85 / Used from: $4.00
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $17.13 / Used from: $0.94
Love Is the Killer App: How to Win Business and Influence FriendsLove Is the Killer App: How to Win Business and Influence Friends by Tim Sanders
Buy new: $10.40 / Used from: $1.50
Good to Great: Why Some Companies Make the Leap... and Others Don'tGood to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $16.50 / Used from: $6.95
Citizen Marketers: When People Are the MessageCitizen Marketers: When People Are the Message by Ben McConnell
Buy new: $18.25 / Used from: $5.81
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy new: $16.29 / Used from: $6.00
The Big Moo: Stop Trying to Be Perfect and Start Being RemarkableThe Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33
Buy new: $13.57 / Used from: $2.22
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business IdeasSmall Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
Buy new: $17.13 / Used from: $4.19
The Big Red Fez: How To Make Any Web Site BetterThe Big Red Fez: How To Make Any Web Site Better by Seth Godin
Buy new: $9.56 / Used from: $5.22
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $3.32
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
Buy new: $11.53 / Used from: $2.00
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $8.00
Thinking for a Change: 11 Ways Highly Successful People Approach Life and WorkThinking for a Change: 11 Ways Highly Successful People Approach Life and Work by John C. Maxwell
Buy new: $15.61 / Used from: $1.80
Selling the Invisible: A Field Guide to Modern MarketingSelling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Buy new: $15.61 / Used from: $1.35
Never Eat Alone: And Other Secrets to Success, One Relationship at a TimeNever Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
Buy new: $16.47 / Used from: $12.00
Little Red Book of Selling: 12.5 Principles of Sales GreatnessLittle Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
Buy new: $13.57 / Used from: $8.93
Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla MarketingSmart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing by Tom Richard
Buy new: $19.98 / Used from: $19.43
Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) by Michael Michalko
Buy new: $13.57 / Used from: $13.07
Lovemarks: The Future Beyond BrandsLovemarks: The Future Beyond Brands by Kevin Roberts
Buy new: $18.15 / Used from: $6.71
What Got You Here Won't Get You There: How Successful People Become Even More SuccessfulWhat Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith
Buy new: $16.47 / Used from: $11.59
Made to Stick: Why Some Ideas Survive and Others DieMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $16.50 / Used from: $13.39
The SPEED of Trust: The One Thing that Changes EverythingThe SPEED of Trust: The One Thing that Changes Everything by Stephen M.R. Covey
Buy new: $17.16 / Used from: $8.25
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceCreating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
Buy new: $10.17 / Used from: $8.79
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingBook Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Buy new: $16.47 / Used from: $8.76
Getting Things Done: The Art of Stress-Free ProductivityGetting Things Done: The Art of Stress-Free Productivity by David Allen
Buy new: $9.00 / Used from: $5.99
Ask and It Is Given: Learning to Manifest Your DesiresAsk and It Is Given: Learning to Manifest Your Desires by Esther Hicks
Buy new: $10.17 / Used from: $4.05
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsGuerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson
Buy new: $10.36 / Used from: $2.42
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second EditionHey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan
Buy new: $12.21 / Used from: $2.24
Failing Forward: Turning Mistakes into Stepping Stones for SuccessFailing Forward: Turning Mistakes into Stepping Stones for Success by John C. Maxwell
Buy new: $16.49 / Used from: $3.75
Dig Your Well Before You're Thirsty : The Only Networking Book You'll Ever NeedDig Your Well Before You're Thirsty : The Only Networking Book You'll Ever Need by Harvey Mackay
Buy new: $11.53 / Used from: $4.37
Built to Last: Successful Habits of Visionary CompaniesBuilt to Last: Successful Habits of Visionary Companies by Jim Collins
Buy new: $18.15 / Used from: $15.05
BrandSimple: How the Best Brands Keep it Simple and SucceedBrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
Buy new: $10.17 / Used from: $9.81
What Clients Love: A Field Guide to Growing Your BusinessWhat Clients Love: A Field Guide to Growing Your Business by Harry Beckwith
Buy new: $14.93 / Used from: $3.43
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind by Al Ries
Buy new: $11.53 / Used from: $3.89
The Artist's Way: A Spiritual Path to Higher Creativity [10th Anniversary Edition]The Artist's Way: A Spiritual Path to Higher Creativity [10th Anniversary Edition] by Julia Cameron
Buy new: $10.85 / Used from: $3.59