Listmania!
Gold list for marketing folks
By an Amazon.com customer
Meatball Sundae: Is Your Marketing out of Sync?Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $16.29 / Used from: $12.00
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $2.49
Here Comes Everybody: The Power of Organizing Without OrganizationsHere Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new: $17.13 / Used from: $12.25
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $10.19 / Used from: $2.98
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $20.74
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business IdeasSmall Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
Buy new: $17.13 / Used from: $5.19
The Wisdom of CrowdsThe Wisdom of Crowds by James Surowiecki
Buy new: $10.17 / Used from: $5.65
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $10.99
Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $15.61 / Used from: $3.56
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipJoin the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
Buy new: $19.77 / Used from: $13.79
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds
Buy new: $19.79 / Used from: $17.49
Now Is Gone: A Primer on New Media for Executives and EntrepreneursNow Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis
Buy new: $10.17 / Used from: $8.69
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $16.47 / Used from: $13.58
The Brand Gap: Expanded EditionThe Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $13.07
Zag: The Number One Strategy of High-Performance BrandsZag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Buy new: $16.47 / Used from: $14.88
Creative Advertising: Ideas and Techniques from the World's Best CampaignsCreative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
Buy used from: $28.00
Juicing the Orange: How to Turn Creativity into a Powerful Business AdvantageJuicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new: $17.79 / Used from: $2.45
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoThe Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille
Buy new: $10.17 / Used from: $7.91
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $4.50 / Used from: $0.01
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional AdvertisingLife After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe
Buy new: $19.77 / Used from: $3.85
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new: $26.39 / Used from: $24.95
BrandSimple: How the Best Brands Keep it Simple and SucceedBrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
Buy new: $10.17 / Used from: $8.99
IdeaSpotting: How to Find Your Next Great IdeaIdeaSpotting: How to Find Your Next Great Idea by Sam Harrison
Buy new: $10.19 / Used from: $5.21
Caffeine for the Creative Mind: 250 Exercises to Wake Up Your BrainCaffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain by Stefan Mumaw
Buy new: $11.55 / Used from: $8.82
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $10.96
HooplaHoopla by Crispin Porter + Bogusky
Buy new: $29.70 / Used from: $40.00
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd EditionDon't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $19.98
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our CultureThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy used from: $2.25
Communicating Design: Developing Web Site Documentation for Design and PlanningCommunicating Design: Developing Web Site Documentation for Design and Planning by Dan Brown
Buy new: $29.69 / Used from: $19.95
Designing the Obvious: A Common Sense Approach to Web Application DesignDesigning the Obvious: A Common Sense Approach to Web Application Design by Robert Hoekman Jr.
Buy new: $26.39 / Used from: $19.89
Word of Mouth Marketing: How Smart Companies Get People TalkingWord of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Buy new: $16.47 / Used from: $14.67
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy new: $16.29 / Used from: $5.99
Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITIONThinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION by Michael Michalko
Buy used from: $2.84
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $10.87 / Used from: $4.25