 | The Winner's Curse: Paradoxes and Anomalies of Economic Life by Richard H. Thaler
Buy new: $25.60 / Used from: $8.95 Customer Behavior
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 | Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy new: $18.47 / Used from: $9.25 Customer Behavior
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 | Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Buy new: $26.40 / Used from: $14.23 Marketing Strategy: Also, be sure to check out the Conjoint Analysis white papers at http://www.sawtoothsoftware.com
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 | Economics of Strategy by D. Besanko; D. Dranove; M. Shanley; S. Schaefer
Buy used from: $50.00 Marketing Strategy: Kellogg: horizontal & vertical competition, a deeper look. Read Porter's above, first. (2 of 3)
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 | Co-Opetition A Revolution Mindset That Combines Competition & Cooperation The Game Theory Strategy That's Changing the Game of Business by B.J.Nalebuff A.M.Brandenburger
Buy used from: $26.00 Marketing Strategy: competitive response and game theory. Last book to read in this series. (3 of 3)
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 | Managing Brand Equity by David A. Aaker
Buy new: $30.11 / Used from: $0.70 Branding and Advertising
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 | Strategic Brand Management Building, Measuring, and Managing Brand Equity 3rd Edition 2008 by Kevin Lane keller
Dartmouth: classic textbook- a must read.
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 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $7.00 Branding and Advertising: I try to read this every year, after having it recommended to me from one of Ogilvy's VPs.
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 | Power Pricing by Robert J. Dolan
Buy new: $30.40 / Used from: $9.50 Pricing
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| Sales Promotion: Concepts, Methods, and Strategies by Robert C. Blattberg
Buy used from: $19.82 Pricing
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 | The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) by Thomas T. Nagle
Buy new: $57.65 / Used from: $54.99 Pricing. Highly recommended.
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 | Survey Research Handbook (Paperback) by Pamela Alreck
Buy new: $82.77 / Used from: $70.51 Market Research must-have: how to write surveys. Recommended by MIT staff.
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 | New Product Management by C.Merle Crawford
Buy new: $73.66 / Used from: $58.75 Product Development
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 | Economics, Organization and Management by Paul Milgrom
Buy new: $69.33 / Used from: $36.50 Channels/Distribution: the one good book. Really. Stanford, MBA textbook. Highly recommended by MIT staff.
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