Product Description

Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

• Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
• Performing an extreme resume makeover and creating a higher-powered value-based resume
• Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
• Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Product Details

• Amazon Sales Rank: #16820 in Books
• Published on: 2005-09-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

From the Back Cover
Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry, Jay Levinson, and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

• Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
• Performing an extreme resume makeover and creating a higher-powered value-based resume
• Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
• Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

About the Author
JAY CONRAD LEVINSON is the author of more than thirty-five books in the multimillion copy-selling Guerrilla Marketing series, including Wiley's Guerrilla Marketing for Consultants.

DAVID E. PERRY, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.

Customer Reviews

The 800-Pound Gorilla of Job Search Books
Watch Video Here: http://www.amazon.com/review/R36AF0PQJCZ40B

great ideas to jumpstart your job search
i'm not usually one to review books, but this book definitely helped me in my job search... i had been searching for a job in ny for 2.5 months with minimal responses from companies... once i started revamping my cover letters and refocusing my search, i got 8 calls from companies, interviewed well thru 3 final rounds, and so far i'm at 2 offers, working on the 3rd. just try it! fyi - there are a few extreme tactics/suggestions in the book... i didn't follow them, but it gave me an idea on how i could get creative in my own way... totally worth it!

Unique information and insights, not found elsewhere readily ...
Catchy title ... I'm interested in most anything Jay Levinson authors or co-authors, and he and David Perry put together some very helpful tips.

Just to whet your appetite for the contents ... David points out the skills that won't be 'outsourced,' -- a word we're all familiar with as a cause for much job loss. They are:

- leadership skills,
- project management skills,
- people skills,
- communication skills, and
- sales skills.

And, he's identified jobs he believes won't (or cannot) be outsourced ... jobs in

- energy,
- preventative health care,
- security,
- the military,
- government,
- insurance,
- consumer financial services,
- agriculture, and
- biotech/pharma.

And, he talks about skills employers buy:

- leadership skills
- communication skills
- a bias toward action
- passion for the work
- and a cultural compatibility.

He goes into more detail with more examples of what employers value (e.g., the creation of intellectual wealth, high energy, enduring performance, etc.), and whether or not you agree with this, you'll find what he says to be thought-provoking.

The Value-Based Resume
Although you would expect a review of typical job-hunting venues and tactics -- networking, targeted marketing, newspaper classifieds, job boards, newsgroups, executive search firms, headhunters, temp agencies, friend, neighbors, associates, self-promotion techniques, the use of electronic job alerts, and the use of personal Web sites and/or Blogs, creating a Linked In account ... the use of company information sources and competitive intelligence sources ... and the push to get a clear sense of your goals and transferrable, marketable, relevant skills ... what stood out for me are the examples of 'value-based' resumes. You can do an Internet search with the keywords "value-based resume" and find some fair examples. Just taking the time, after seeing David's examples, to put one together for myself allowed me to rethink how I present myself and what contributions I am making.

In the value-based resume (business values), you focus on your accomplishments or contributions to:

1) increased revenues/profit, or
2) cost savings (direct or indirect), or
3) improved productivity (aka, increased efficiencies).

You might think a values-based focus is a stretch for you and your position, but I recommend you do your best to find something for one of those three. If you can't, you might rethink how you are contributing to the firm today, so you can strengthen your chances of keeping your job tomorrow. These are the three basic values business leaders consider in making changes to improve their companies, and you need to show your contribution or risk layoff. David provides some useful resume examples to help you along.

In addition, I found myself easily writing the more pointed cover letters (as David illustrates in the book), ones that mention my contributions in these value areas and as they relate to the targeted organization that I researched. I have felt more confident, more powerful, and more connected to the purpose of the job opportunity I've pursued, since I know more clearly what I can contribute to the firm, and I've given them what they need to make an objective decision. Obviously, there are other factors to hiring -- or not hiring, or delayed hiring, such as a change of mind due to business downturn, employee referral provided a needed replacement, etc. -- that affect the outcome, but I've felt confident that I've presented myself in the best light, in the meantime.

The other benefit of knowing in detail what you have contributed in any of those three business value areas comes in your face-to-face interviews; you have examples and stories to illustrate your contributions. That make for a more useful and convincing interview. David guides us in the creation of our own storybook(s) that illustrate how we rose to the challenge of a relevant job situation, that we can lead under pressure, can execute a strategy in response, and can be both a team leader and a team captain, as needed.

David also offers and explains in detail 13 (interesting) creative ways to find a job, which are worth considering, such as writing an email chain letter, calling your targeted firm's HR person to get the name of the screening firm they use, writing a case study of the targeted firm within its current industry situation, preparing a competitive analysis of the firm, etc.

If all that I've outlined doesn't stir your interest in getting a hold of this book, I don't know what will ... or perhaps you are independently wealthy and don't need a job.