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The 7 Essential Steps to Successful eBay Marketing
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| List Price: | $16.95 |
| Price: | $11.53 & eligible for FREE Super Saver Shipping on orders over $25. Details |
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Product Description
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
Product Details
- Amazon Sales Rank: #318569 in Books
- Published on: 2005-06-16
- Original language: English
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
From the Back Cover
Creative strategies that can boost profits now!
Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business.
- Create a sound business plan
- Take advantage of built-in and third-party sales tools
- Establish a strong eBay brand
- Write compelling product descriptions
- Be an effective salesperson
- Ensure customer satisfaction and retention
- Measure your success and improve your business
Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.
Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.
Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception.
About the Author
Janelle Elms (Kirkland, WA) is a lead instructor with eBay University, creator and teacher of the eBay 101 and 102 classes, and a Silver Power Seller on eBay. Phil Dunn (Costa Mesa, CA) is a marketing consultant and advertising writer whose clients include Fortune 100 leaders Microsoft, Hewlett-Packard, Pitney Bowes, and IKON. Amy Balsbaugh (San Francisco, CA) has been selling antiques and collectibles on eBay since 1998 and is an original member of the PowerSeller program.
Customer Reviews
Very helpful!!
I am new as an ebay seller and I plan to open a store soon I hope. I bought this book in order to get good, helpful tips and advices. I got them! This book goes in depth in every aspect. Very detailed oriented and this is what I wanted. Definitely a great buy and a must have.
Janelle knows her stuff
A Gotta Have book if you are planning on Marketing an eBay business. Great reference for the experienced eBayer.
One of the Best
I've been selling on ebay since July 2005. Part time. I've read 8 books on ebay. This is one of the Best. I have not had time to use the info in it. But have tried to impliment some of the tips. It is full of great ideas and sources of the kind of information one needs to be successful on ebay. I highly recommed it.
