Product Description

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

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Product Details

• Amazon Sales Rank: #374655 in Books
• Published on: 2005-11-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

From the Back Cover

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.

Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.

In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.

Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.

Blog Marketing is filled with real-world examples of how blogging can

• Extend company branding
• Create positive experiences with your customers
• Provide real feedback on your company and its products
• Transform the way your company does business
• Simplify a variety of project management tasks
• Impact the bottom line

The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.

Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how…

• GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs
• The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency
• Microsoft product development teams look for blog feedback before making significant changes to applications
• Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

  “I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog

  About the Author
  

  Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.

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Customer Reviews

It's OK, yet it leaves you with nothing you already knew
It's a fine book for people who've never even blogged before. But it's not for seasoned bloggers who want to make money of their writing talents, or to help their businesses with blogging. I recommend Scoble's "Naked Conversations", it's more insightful and inspirational.

A good reference
Blog marketing is a good reference for individual bloggers and corporate bloggers alike. Though authored in 2005, much of the topic covered in the book continues to be relevant.

In my avatar of a Corporate Blogger, I could certainly use some of the ideas presented. My two cents in case Jeremy considers a second edition: add further analysis on Corporate Blogging (beyond the sections `How Your Company can use Blogs' `What type of blogs are best for your company')

In-Depth Review of the Book
Here's an overview of the chapters, and I have some more review comments following it:


Chapter 1: Blogging Basics- Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming adn tedious methods used for gaining feedback. If you want to know why your latest product isn't selling, you can ask your customers on your blog; they'll tell you the truth.

Chapter 2: Getting Into The Bogging Mindset- The best way to engage in a real-world conversation is to go through the 5 steps for effective communication: listen, understand, value, interpret, and contribute.

Chapter 3: The Power of Blogs For Business- Great ideas can increase a business's costs and people power, but they can also increase a business's revenue and marketing power. The core needs for any business are decent ideas, a great product, visibility, and a well-trained team of people who work hard to amke the company succeed.

Chapter 4: How Your Company Can Use Blogs

Chapter 5: What Type of Blogs Are Best for Your Company

Chapter 6: Using Blogs To Increase Internal Communication

Chapter 7: Learn What's being Said about your Company and Products

Chapter 8: Participating In Your Blog

Chapter 9: Dealing With Negativity

Chapter 10: How To Succeed in Blogging

Chapter 11: The Future of Business Blogging





What exactly is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A lot of blogs give commentary on many particular subjects, but most function as online diaries.

The average blog puts together texts, pictures, and links to other people's blogs, web pages, and other types of media related to its topic. I have some views on Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results.

It was written by author Jeremy Wright in 2006. Overall, the book is basically a blue print to how to become successful financially as a result of utilizing the proper techniques of a blog for the use of marketing.

Blogging can be used as a communication tool, a marketing technique, a listening device and a way to interact directly with customers one-on-one on a global scale. A small business or even a major corporation can learn a lot by reading people's blogs to determine what customers and non-customers alike are saying about the business.

A business can benefit by using blogs to spread the word about what a company has to give its customers and to gain immediate feedback from consumers. The majority of the ways companies communicate are simply one-way missives.

That style of communication transmits information TO customers. But, if they use a blog, the company can engage, or have a two-way dialogue, with customers. In comparison with another one that I like, Paul Gillin's book "The New Influencers", both books' breakdown of the concept are pretty similar, but "Blog Marketing" by Jeremy Wright is more detailed.

"The New Influencers" says that Nuts, Southwest (blogsouthwest.com), the official Google blog (googleblog.blogspot.com), Taylor Made blog (taylormadeblogs.com), Dell Computer's One2One (direct2dell.com) are good examples company blogs. These are what are called topical blogs where the topic is the company. In Paul Gillin's opinion, Google does the best job of publishing a company blog, with Yahoo!'s more recent effort, launched in mid-2006, also leading the way (page 99).

In my opinion, both books are good guides to blogging but "Blog Marketing" by Jeremy Wright gives a good step-by-step explanation on how to go about the entire process properly. I would highly recomend this book to anyone and everyone and encourage them to purchase it.

I would suggest more informative topics as well, on http://satisfyingsolutions.com