Product Description

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Product Details

• Amazon Sales Rank: #122943 in Books
• Published on: 2006-06-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

Customer Reviews

Great read for any level of blogging
This is a great handbook for starting up a blog (corporate or private for that matter). There is a lot of great info backed into this little book. I would highly recommend getting it for your team if you are starting a blog that requires a lot of support and buy-in. Nice work Byron & Steve.

BTW: If you ever get a chance to hear them speak on the topic, take it.

Very informative book
I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.

One of the best introductory books on blogging available
DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you've read it.

Jerry