Product Description

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

• Introduce the people behind your business
• Discuss relevant issues
• Provide a clearinghouse for information and expertise
• Show your business as a good corporate citizen
• Support an exchange of ideas
• Get honest feedback from your customers
• Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

• Set up and maintain a blog, write in blogging style, and observe blogging etiquette
• Define your audience and target your blog to reach them
• Involve your customers, earn their trust, educate the public, and build community
• Avoid possible legal pitfalls while keeping your blog interesting
• Encourage contributions and links to your blog
• Use images and design an eye-catching format
• Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Product Details

• Amazon Sales Rank: #170598 in Books
• Published on: 2005-04-08
• Number of items: 1
• Binding: Paperback
• 360 pages

Review
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26^th May 2005)

Download Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you¿re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You¿ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success

From the Back Cover
It's easy to get customers buzzing about your business

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

• Set up and maintain a blog
• Involve your customers
• Earn trust, educate, and build community
• Follow blogging etiquette and culture
• Find the right voice
• Encourage links to your blog

Customer Reviews

Good for someone just starting out
I got this book thinking that it could help me with my exisiting business. I would say that I'm pretty knowledgable about blogs (which are popular, how to read them, where to find them, how posting often helps increase the hits, etc). This book covered everything I already knew in one place. So if you know what I know and a little more, don't waste your money with this book. If you are completly new to blogging, this is a good foundation.

Holy Moley! What a book
Are you kidding me!?!??? This is one great book. For a never before blogger this book helped me setup, start and gave me strategies to develop my presence and increase my business. I feel like I need to pay Susannah a referral fee - I am a Realtor after all. Fortunately in Iowa a referral fee to a nonlicnesed person is illegal. I have read this and read this, I use it for reference and it is so highlighted that I am now having to use different highlighter colors to try to keep up with the topics. Oh, I just need to buy another one and color code it. If you are even thinking about blogging get this book, block out a weekend, take lots of notes, and have at lease 5 highlighter colors!

Very helpful and insightful
Well researched, too. Good primer for getting up to speed.