Product Description

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

Product Details

• Amazon Sales Rank: #45885 in Books
• Published on: 2009-05-27
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

Features

• ISBN13: 9780814414620
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly

"e-Riches [2.0] is an essential book for anyone who does anything on the Web... If you plan to live and work in the connected world of today and tomorrow, this would be a great place to learn the necessary etiquette, as well as the rules of success." --Life Insurance Selling

"I found that Scott Fox’s e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don’t let the name scare you into thinking it’s one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months." --Entrepreneur.com's Top Shelf Blog

From the Inside Flap

In good economies and bad, someone’s still making lots of money. More money than you’re making. And there’s a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers.

But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading e-Riches 2.0 to learn the inspiring, true stories of dozens of people and companies making it big online today.

e-Riches 2.0 picks up where the first generation of Internet marketing methods left off. The Net is not new anymore, and those who seek to profit online today will only do so with mod­ern marketing techniques that attract attention and offer value to customers.

Author and Internet success coach Scott Fox has helped many people maximize profits with his strategies—some timeless, some revolutionary, all incredibly powerful—and now, with e-Riches 2.0, you can do it yourself! You'll find out how to:

● Put free social networking sites like LinkedIn, Facebook, Twitter, Digg, and MySpace to work for your business

● Leverage online "viral marketing" to spread your brand, build your own customer com­munities online,and manage your "reputation cloud"

● Inexpensively use blogs, RSS feeds, e-mail “noozles,” and autoresponders to spread your product presence worldwide

● Take advantage of online video, Internet radio, free webinars, and podcasts to attract new customers

● Attract free press coverage with easy-to-use, new online leads services

● Maximize the power of freemium promotions, search engine marketing, pay-per-click keyword ads, affiliate programs, article syndication, and much more

And most valuable, you’ll get the new Web 2.0 perspective and insight that success online today demands, including killer tools for creating the kind of brand loyalty and customer engagement that builds an active “fan base” around your business.

Fortunes are still being made online—right now. e-Riches 2.0 is packed with real stories of businesses and entrepreneurs who succeeded by leveraging the very techniques in this book—the proven approaches that Scott Fox and his top clients use successfully every day, and that you can use to attract thousands of customers online today!

Scott Fox is the #1 e-business advisor and Internet success coach in Hollywood. His clients have included broad­casting celebrities Bill O’Reilly, Larry King, and Glenn Beck, major corporations like Live Nation, and dozens of entrepreneurs, startups, and companies world­wide. He is the author of the best-selling book Internet Riches and the popular E-Commerce Success blog, radio show, and podcast at www.ScottFox.com. He is a popular speaker at top universities, including UCLA, NYU, and USC, as well as at industry events such as Digital Hollywood, Venture Net, Moneyfest, and Internet World. His online success strategies have been covered in the press, including the Boston Globe, Wall Street Journal, Orange County Register, Toronto’s Globe & Mail, Smart Money and SUCCESS magazines, and on countless radio programs. Mr. Fox is a graduate of the University of Michigan and Stanford Law School. He lives in Los Angeles. His website is www.ScottFox.com.

Customer Reviews

Excellent In Every Way, Effective Strategies for Newbies and Experienced Alike
Scott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.

What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.

E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.

The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.

I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.

The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.

E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.

E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.

Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.

Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.

If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.

I have personally used the specific marketing tactics E-Riches covers with very impressive results.

I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!

Everything I wanted and so much more. A definite must read!
I thought this book was brillant. Not only did it walk me step by step through so many of the steps I need to make to take my business to the next level and beyond, but also it explained why I needed to do things. Once I'm able to fully understand the "why" behind things, it's easier to see if it's the right thing for my business. What's also great is that many different marketing strategies are provided. I believe this adds a tremendous value to the book as then no matter how large or how small your business, the principles still apply.

I was a big fan of his first book and was glad to see this one was even better. I highly recommend getting both his books. His writing style makes you feel like you have a coach walking with you and that's reassuring with so much happening online today.

E-Riches 2.0
E-Riches 2.0 in an indispensable tool for anyone that wants to learn about the online promotion of any product. It can rightly be classified as a reference book because of its comprehensive coverage of Internet marketing. There is not another book in print that has as much relevant content about web 2.0 as it relates to reaching individuals about any given product. This is a "must have" reference tool for the beginner as well as the more experienced online entrepreneur. Scott takes all the new tools of web 2.0 and details how to use them to reach people world wide in an efficient way. Email,Social media marketing, blog and microblog marketing are covered in detail. In addition Viral Broadcast marketing, PPC and Affiliate outreach are all laid out with exceptional clarity. Links are given in every instance to link you to a wealth of additional information. Take my word for it. If you are currently marketing online or plan to do so in the near future you need this book. Scott is not only an effective writer he has the gift of teaching to others what he knows.