Product Description

Never before in the history of our industrialized workforce has searching for a job ever been so competitive. Corporations are changing and reinventing themselves at a breakneck pace, and new companies are continually bursting onto the national and international scene. Gone forever are the days of jobs that were "comfortable" and "safe."

Like everyone else, executives now find themselves in an era of career instability, and they must be ready to pursue new opportunities with just a moment's notice. But how do executives "sell" themselves most effectively and distinguish themselves from the crowd of other candidates with equally strong achievements, accomplishments, and reputations?

Two highly regarded career writers who have worked with thousands of executive job seekers, Wendy S. Enelow and Louise M. Kursmark, have collaborated to provide you with a single source for proactively managing your career. This book takes you through a step-by-step approach to guide you in:
- Identifying your "best" job search strategy based on your unique objectives
- Defining and positioning your own executive brand
- Creating your own customized career marketing plan
- Building your executive job search community
- Writing and designing powerful career marketing communications including:

Executive Resumes • Executive Career Biographies • Profiles and Addenda • Achievement Summaries • Executive Branding Statements • Executive Job Proposals • Special Reports • Reference Dossiers • Cover Letters • Thank-You Letters • Web Portfolios

Your portfolio of career marketing communications is one of the most valuable tools at your disposal. With this book, you'll learn how to create powerful and effective job search marketing documents that will give you a decidedly competitive advantage and a unique and sustainable market position.

The book also includes exceptional examples of all of these documents, each written by a professional resume writer to guide you in creating your own career marketing communications.

Here's the book that can make a true difference in your professional life - thousands, or perhaps tens of thousands, of dollars worth!

Product Details

• Amazon Sales Rank: #495866 in Books
• Published on: 2006-01-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 247 pages

About the Author
Wendy S. Enelow and Louise Kursmark are recognized leaders in the executive job search, career coaching, and resume writing fields, and are the authors of more than 30 books. Wendy is the founder and past president of the Career Masters Institute. She and Louise have each worked with thousands of executive-level clients through their respective career practices.