Product Description

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

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Product Details

• Amazon Sales Rank: #16716 in Books
• Published on: 1998-06-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

About the Author

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.

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Customer Reviews

A Powerful Art of Words
This is a book, which no one would like his or her competitors to lay their hands on. What a masterful arrangement of words to create killer Ad copies and to make captivating impressions. It's particularly awesome in that it lets readers target their audiences. This book reminds me of Stanford Professor Chip Heath's How to Make Ideas Stick:- Nwankama W Nwankama.

A Sandbox To Make Ideas Play For Communicating
Need a boost to make a weak creative idea to spring and communicate? Here you find phrases collected and offered according to logical and emotional paths: you start from a clue you'd like to express and, through these pages, you find your own way to have your say, while you make a professional communication item. A very good companion for "Words That Sell".

Sales Writer's Friend
If you need a quick idea due to you can't get started or for those learning to write a sell review this is a book to get you going. The different examples used in the reading really helps you understand what is a hot and what lines leave you still unable to sell that item. Easy to read and straight to the point.