Product Description

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

Product Details

• Amazon Sales Rank: #4929 in Books
• Published on: 2004-06
• Number of items: 1
• Binding: Paperback
• 288 pages

Review

All who are interested in making their communications more effective should read it.”

-Journal of Consumer Marketing

About the Author

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com, a major Internet marketing company.

Customer Reviews

How To Get Past Your Customers Advertising Filters
I've really enjoyed Maria Veloso's book. I've put many of her ideas to work in my own sales letters and writing.

I've realized the importance of making your sales letters have the look and feel of an article rather than a typical sales letter.

But beyond that you get a complete copywriting course for $15. I've read many books on copywriting but this one is unique because it deals specifically with copywriting for the web.

Although my experiences do not jive with all of her conclusions, nevertheless there are some really powerful techniques in this book.

I like the NLP stuff in there as well. I was looking at a course that was about $200 but I believe what she taught just in that one NLP section was likely better.

Why? Because these NLP copywriters aren't great writers. They use all sorts of NLP concepts, but the overall writing makes me click away from the page.

Why would I want to buy a course on copywriting from a sales letter that I'm not even interested in reading completely. So Maria shows you how to use the NLP power of influence in a way that really works.

Next I love her question process. It really simplifies copywriting. Overall this book is an excellent resource and a book that I refer to again and again.

Very useful
I get the negative criticism of this book. There's a fine line between persuasion and manipulation. I personally would not let my credit card near the examples of copy in this book and yet I realize that I'm likely not her target audience for those sites. Maria presents many techniques here and explains them simply and in an easy to understand way. It's up to the writer to choose the techniques that meet the writer's ethical standards and that will be effective with the target audience.

I appreciate the writing system that Maria presents, which helps me get clear about what I want to say in a persuasive manner that meets my own ethical standards. I even appreciate reading about techniques that I don't feel comfortable using, because I'll be able to identify them both on websites and in conversations with salespeople.

So far, I haven't read many books on writing copy and I found this one very useful. I would have appreciated some examples that didn't feel so manipulative.

Not a bad book
I am glad I purchased this book. It did have a number of good techniques, and brought awareness to several ideas that will help to lead us in a new direction.

I would recommend this book to anyone interested in a system to help push online sales in their market