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Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
By Danny Newman

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Product Details

  • Amazon Sales Rank: #471680 in Books
  • Published on: 1981-08-01
  • Number of items: 1
  • Binding: Paperback
  • 300 pages

Customer Reviews

Subscribe Now Works5
An excellent primer for arts groups to revive or start a subscription program.

a classic on attracting audiences5
Danny Newman provides a rigorous approach on building arts audiences. He shows what's arts marketing really is about - win the customer for a series of great artistic products - and provides the tools to be succesful

Theatre Know-How5
My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.