Product Description

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.

In Trump University Branding 101, you'll learn how to:

* Build a powerful brand that increases the sales and profits of any business
* Launch your entrepreneurial brand
* Manage the differences between service branding and product branding
* Develop a brand for your real estate investments
* Make your brand far more than just a name or logo
* Develop clear positioning and brand strategy
* Successfully communicate your brand
* Choose an appropriate brand name and logo
* Reinvigorate a struggling brand
* Use guerrilla branding for your small business
* Build your own personal brand for career development
* Keep your brand image consistent
* Grow your brand over time
* Use your brand to increase the overall value of your business

Product Details

• Amazon Sales Rank: #846232 in Books
• Published on: 2008-09-29
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

Features

• ISBN13: 9780470189009
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"...an engaging read...offers a solid platform on how to build brands for long-term success" (Admap, July 2009)

From the Inside Flap
For entrepreneurs, marketers, and managers, Trump University Branding 101 explains the most powerful ideas and most effective methods in branding. Combining the biggest name in business with lessons from a top marketing professor and branding expert, this practical guide covers all the ins and outs of world-class branding.

Author Don Sexton has taught marketing at Columbia University for more than forty years, and now shares his lifetime of invaluable experience with you. Each chapter presents an in-depth explanation of a key branding idea and explores it using a straightforward, nonacademic approach, with supporting exercises and real-world examples. Professor Sexton explains all the most effective branding strategies, which ones might be appropriate for your business, and how to implement them for maximum benefit.

Including real examples from businesses of all sizes, as well as three unique chapters on how to build your real estate brand—advice not found anywhere else—this one-of-a-kind guide offers practical advice for anyone who wants to maximize their brand and dominate their market. With the right strategies in place, you can build your brand profile, increase the value of your business, and rake in big profits.

Perfect as either a stand-alone primer on branding or as a companion text with Trump University real estate, entrepreneurship, or marketing courses, Trump University Branding 101 provides all the information and strategy you need to successfully build a brand customers can't forget. No matter what you sell or how you sell it — whether you're running a small business or a major corporation, a for-profit or nonprofit organization this comprehensive guide explains everything you need to know about effective, profitable branding.

From the Back Cover
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Branding 101, you'll learn how to:

• Build a powerful brand that increases the sales and profits of any business
• Launch your entrepreneurial brand

• Manage the differences between service branding and product branding

• Develop a brand for your real estate investments

• Make your brand far more than just a name or logo

• Develop clear positioning and brand strategy

• Successfully communicate your brand

• Choose an appropriate brand name and logo

• Reinvigorate a struggling brand

• Use guerrilla branding for your small business

• Build your own personal brand for career development

• Keep your brand image consistent

• Grow your brand over time

• Use your brand to increase the overall value of your business

Customer Reviews

INCREDIBLE Business Branding Book
Mark LaMoure, Boise, ID

SOLID GOLD
"Branding 101" by author Don Sexton PhD is a jewel of a book for entrepreneurs. It outclasses any book on branding I've read. It is one of my favorites and long awaited. The book shows you how to give your business a trademark identity and big personality for high attention.

For your business or product, the book clearly shows you how to add shining polish for the public eye. "Branding 101" is easy to read, information rich and offers something for everyone. An excellent book and resource, its a success manual on marketing your business and products. Copyright 2008.

A PRECIOUS ASSET
"Branding 101" is written by Don Sexton PhD, a top expert on branding for over 40 years! Seriously, what an excellent writer this guy is. Don uses tons of exciting examples in his book supporting precisely what he talks about. He shows why branding is the most precious asset of any business. Branding builds reputation. Just look at TRUMP's golden brand.

Written in a top flight, engaging style Sexton's book is illuminating. Its written in a positive tone, is jam-packed with tons of solutions, answering all your questions. The book has a great delivery. In Chapter Two, it starts out by explaining: "Why Branding Is Critical To Every Business." But just like some professors, Dr.Sexton sometimes gets a little bit too academic. What do you expect? The man is a brilliant professor! Its still a precious, gold nugget book. Published by TRUMP University, its more than worth it.

WELL DESIGNED
Want a clear brand identity? A look at the book's 23 chapters and 316 pages reveals a wellspring of exciting topics focusing on branding top-to bottom. "Branding 101" fits the bill. Well-designed and comprehensive, its success is set with a granite cornerstone. I rate the book "superior." Thank you Dr. Sexton for writing a fantastic book! I thought it was excellent and comprehensive.

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