Product Description
The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
Product Details
- Amazon Sales Rank: #34597 in Books
- Published on: 2009-03-06
- Original language:
English
- Number of items: 1
- Binding: Paperback
- 640 pages
Editorial Reviews
About the Author
RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of 60 Minutes and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he is on the editorial board of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television.
CHRISTOPHER R. MARTIN is an associate professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society.
BETTINA FABOS, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture.
Customer Reviews
Why Post A Review For A Textbook?
Reviews are somewhat superfluous in light of the fact that this is a textbook and thus you probably don't have any choice about buying it, as was the case with me. Nonetheless, as textbooks go, I'd have to say I enjoyed this one quite a bit more than most. It's remarkably up-to-date, which is vital in media studies (there will undoubtedly be a 6th edition very soon), and it's a very fast and engaging read. The author doesn't always keep his liberal agenda well hidden, but that is perhaps forgiveable in an age of increasingly conserative media. On the whole, this stands a better chance than most of being a textbook that you actually keep rather than trying to cash in as soon as the course is over. I kept mine.
Great Service
I have been using Amazon.com for all my textbook orders for over 3 years and have always found the books I needed. Media & Culture is no exception. This is a great book; easy to understand, great examples, and relevant. I purchased the text for a Communications class and have been very satisfied with the informaiton it has provided.
Perfect Condition
This book was brand new, delivered on time, and a fraction of the cost my school was trying to charge me!
