The best investmwnt advice available. Read it! http://www.speculationrules.com/

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Product Description

NOTE: THIS EDITION OF THE BOOK IS ONLY AVAILABLE FOR PURCHASE TO PEOPLE LIVING OUTSIDE THE UK AND BRITISH COMMONWEALTH COUNTRIES If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too. The 12 Major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot. contents Introduction: What the Axioms Are and How They Came to Be The First Major Axiom: On Risk The Second Major Axiom: On Greed The Third Major Axiom: On Hope The Fourth Major Axiom: On Forecasts The Fifth Major Axiom: On Patterns The Sixth Major Axiom: On Mobility The Seventh Major Axiom: On Intuition The Eighth Major Axiom: On Religion and the Occult The Ninth Major Axiom: On Optimism and Pessimism The Tenth Major Axiom: On Consensus The Eleventh Major Axiom: On Stubbornness The Twelfth Major Axiom: On Planning [The 16 Minor Axioms appear within each of the chapters on the Major Axioms]

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Product Details

• Amazon Sales Rank: #52388 in Books
• Published on: 2004-12-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 130 pages

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Customer Reviews

Read The Axioms, Then Create Your Own
Everyone's got to start somewhere and Max Gunther helped me get my start in the world of speculative investing. Of course, when I began trading in the stock market (pre-1987), I thought I was going to set the world on fire and make tons of money in the market in short order.

I didn't exactly set the world on fire, but, over time, I grew as an investor, and more importantly as a business person, via contemplation of the rules set forth in The Zurich Axioms.

Today I'm more an investor than speculator and a re-read of The Zurich Axioms showed me just how much I've changed over the years. I still agree with much of what Gunther conveys, but disagree with more than I thought I'd ever disagree with when I first read it years ago.

For me, The Zurich Axioms is a great resource to grapple with risk, market forecasts, and the emotional roller coaster of Wall Street.

Bottom Line: While The Zurich Axioms is more than a worthwhile read, the best rules for anyone will be those that they develop themselves.

logical, brilliant, and an enjoyable read
I've read hundreds of investment and speculations books. The Zürich Axioms is the best, bar none.

I have a web site, Speculation Rules, you will find these axioms woven through it's pages. I've given away dozens of copies of this book; but for you I will let you appreciate it more by buying your own copy.

enjoy

Good basic philosophy, haughty tone.
Pretty good book so far. Nothing Earth-shattering, but good supplement to a financial library.