Product Description

Just as Wall Street is an icon to the investment community, Fortune magazine is one to its readership--the difference being Fortune's diversified reach into the many facets of business. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the "40 Richest Under 40," "Most Powerful Women," and the "Fortune 500."

The Kindle Edition of Fortune contains most articles found in the print edition, but will not include all images and tables. For your convenience, issues are auto-delivered wirelessly to your Kindle at the same time the print edition hits the newsstand.

Product Details

• Amazon Sales Rank: #10844 in Digital Text Feeds
• Format: Magazine Subscription

Customer Reviews

Awful. Not much else to say
I give paper fortune a 3-4 out of five stars. The Kindle edition is horrible, a complete waste of time. You get a few of the main articles, but most of the rest of what shows up turns out to be tiny little bits of junk: Text boxes and pullout-garbage (I used to work in the magazine world) that is essentially page filler in the printed editions. I thought this was so cheap it would have to be worthwhile, but unless they include more meat, this is a total waste of money. Better to get the WSJ or Financial Times.

What a big difference lack of pictures make
Reading the Fortune magazine on my Kindle 2.0 has made me realize both the pros and cons of reading a printed magazine. If you want the most efficient Fortune magazine reading experience, then get the Kindle version. If you want the best overall magazine reading experience, the printed version may still have the edge as of today.

The Kindle version has no pictures (as of 5/7/09) and no advertisements. There are only articles and opinions. I was shocked how skimpy Fortune magazine was in content as I was able to read EVERY article in less than 15 minutes, which is less than it takes me to read the daily Wall Street Journal (Kindle version). I usually take good 30 minutes to read the printed Fortune magazine.

Reading Fortune from Kindle 2.0 is a different experience than reading from a printed version. The printed Fortune has glossy advertisements and pictures. The tactfile feeling of turning each page somehow makes reading the printed Fortune magazine a slightly more rewarding experience. The analogy is similar to getting news from television versus the radio. You may get the same exact news but the television news has visuals which speak a 1000 words that the radio can never duplicate.

The speed of which I was able to finish the entire Fortune magazine in Kindle has made me realize exactly how much time I spend viewing a magazine's advertisements and pictures. Also, the ability to quickly peruse an entire magazine using your thumb still can't be duplicated by Kindle.

But the Kindle has some inherent advantages over the printed version. Kindle version has a search feature based on keywords. Kindle will allow you to read just about everything much faster, including the Fortune magainze. Using the Table of Contents is far more efficient. A magazine subscription is delivered to you wirelessly usually 2-4 days before the magazine hits the print market. Finally, I can't imagine anything beating the Kindle's content delivery system using 3G wireless. The magazine downloads in less than a minute.

Overall, I recommend the Kindle version of Fortune magazine. For better or worse, just don't expect it to be the same experience as reading the printed version.

Good Deal
Fortune is a magazine I have found enjoyable in print. The KINDLE version is up to par as far as the articles and I'm happy to have it in a nice clutter free locale ready to read whenever I want!